Market research stories - Page 9

A new survey from Riverbed reveals that while 95% of retail leaders view AI as crucial, only 40% feel prepared for its implementation.

New research reveals UK shoppers who use brand apps are 20% more likely to exhibit true loyalty, driven by rewards and personalised experiences.

Research by Wall Street English reveals that UK language app users invest significant time and money yet often lack confidence in their speaking abilities.

Technology consultancy Restive predicts that convenience, personalisation, and sustainability will dominate retail trends in 2025 for both online and physical stores.

SoftServe has been recognised as a Challenger in Gartner's 2024 Magic Quadrant for Custom Software Development Services, highlighting its focus on Generative AI.

A new report by Qualtrics reveals that AI-generated synthetic personas could account for over half of market research data collection by 2025.

A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.

Demand for freelance computer security, writing, and business skills soared in Q2 2024, per Freelancer.com's Fast 50 Index, defying AI disruption fears.

Brands worldwide prepare to leverage the 2024 Summer Olympics' extensive visibility, with 41% of US adults poised to follow closely.

Melbourne's The Martech Weekly (TMW) and New York-based Alium partner to disrupt market research, promising enhanced, transparent market intelligence for Martech investments.

Research by Apricorn shows 63% of UK and US IT leaders fear mobile workers will cause data breaches, with 55% admitting deliberate security compromises.

Conjointly and Cint have partnered to enhance survey data quality and reduce fraud through a new server-to-server integration, promising reliable insights.

UK business investments surged by 6.1% in 2023. Jumar's CDIO Chris Weston advises that aligning tech investments with strategic goals is key to future-proof growth.

Angel Investment Network's 2024 survey reveals that Angel investors' motivations shift towards positive impact over financial gain, highlighting new trends and potential pitfalls for start-ups.

Juniper Research predicts a 138% jump in transactions via biometric-enabled Point of Sale (POS) terminals, climbing from 19.5 billion in 2023 to 46 billion by 2028.

ADP has been acknowledged as a global payroll front-runner by prominent industry analysts including Everest Group.

Despite a £500m AI investment pledge, UK firms remain hesitant to adopt AI due to data security fears, says report.

Gigamon has been recognised as a top vendor in the burgeoning deep observability market, according to a new study by 650 Research.

UK-based research and analytics firm Milieu Insight has launched Canvas 2.0, a platform that enables real-time collaboration for market research teams.

The voice analytics market is set to soar to $9.33bn by 2030, fuelled by growing use of voice recognition tech.