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Market research stories

UK firms face AI data exposure despite Copilot confidence
Data Protection

UK firms face AI data exposure despite Copilot confidence

Despite widespread confidence in governance, UK companies are already seeing AI tools surface sensitive data as Copilot rollouts accelerate.

By Sofiah Nichole Salivio • 4 min read • Last month
Data centre market set to hit USD $1.08 trillion by 2034
Unified Communications

Data centre market set to hit USD $1.08 trillion by 2034

Cloud and AI demand is driving heavy investment in new facilities, with the global market forecast to more than triple by 2034.

By Sean Mitchell • 4 min read • Last month
Ideally raises AUD $13.4m to expand US market research
Software-as-a-Service

Ideally raises AUD $13.4m to expand US market research

The funding will help speed the market research company’s US expansion after revenue there rose 350% and more brands signed up.

By Karen Joy Bacudo • 4 min read • Last month
Global study finds 78% use AI for investment insights
Digital Transformation

Global study finds 78% use AI for investment insights

AI use in investing is now mainstream, with 78.3% of 2,100 respondents across 19 countries saying they consult tools for insights.

By Karen Joy Bacudo • 4 min read • Last month
Thryv launches AI lead tool for ANZ small businesses
Customer Relationship Management

Thryv launches AI lead tool for ANZ small businesses

Many small firms are missing sales because slow follow-up lets prospects cool before they can be converted, Thryv says.

By Sean Mitchell • 4 min read • Last month
Brainwaves launches AI platform for marketing teams
Digital Transformation

Brainwaves launches AI platform for marketing teams

It aims to cut briefing time for agencies and brands as teams struggle to turn research into sharper creative direction across markets.

By Mark Tarre • 4 min read • Last month
Infobip launches AgentOS platform, targets agentic AI shift
Unified Communications

Infobip launches AgentOS platform, targets agentic AI shift

The new system aims to help businesses turn stalled generative AI pilots into measurable returns by unifying customer data and oversight.

By Sean Mitchell • 3 min read • Last month
AI dominates US CEO calls as Iran references surge
Software-as-a-Service

AI dominates US CEO calls as Iran references surge

Boardroom focus shifted to war risk in Q1, with Iran mentions jumping as chief executives kept AI at the top of the agenda.

By Mark Tarre • 3 min read • Last month
System1 adds AI-led tools to Test Your Ad platform
Data Analytics

System1 adds AI-led tools to Test Your Ad platform

Marketers can now get faster readouts from Test Your Ad as System1 layers AI summaries and predictive scoring onto its consumer-based testing.

By Catherine Knowles • 3 min read • Last month
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Last month

Stories from Other Regions

Market research stories

AI saves small business leaders 6 to 10 hours a week
Software-as-a-Service

AI saves small business leaders 6 to 10 hours a week

More than half of small business leaders report higher productivity after adopting AI, with spending linked to savings of up to 10 hours a week.

By Kaleah Salmon • 3 min read • Last month
Japan institutional investors turn more bullish on crypto
Crypto

Japan institutional investors turn more bullish on crypto

More Japanese institutions now see crypto as a diversification tool, though volatility, fraud risks and regulatory gaps still curb wider adoption.

By Karen Joy Bacudo • 4 min read • Last month
World Cup viewership led by casual US fans, study finds
Marketing Technologies

World Cup viewership led by casual US fans, study finds

Most US viewers expected to tune in for the FIFA World Cup are casual fans, a survey suggests, widening advertisers' reach.

By Sofiah Nichole Salivio • 4 min read • Last month
Australians eye electric vehicles as fuel costs bite
Cartech

Australians eye electric vehicles as fuel costs bite

Rising petrol bills are nudging more Australians towards electric and hybrid cars, though most are still weighing price and charging concerns.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Singapore sandwich class turns to crypto for stability
Crypto

Singapore sandwich class turns to crypto for stability

Middle-income households in Singapore are increasingly using cryptocurrency to diversify portfolios and buffer rising costs, a new survey shows.

By Karen Joy Bacudo • 3 min read • Last month
Spotify lets users switch video off across the platform
Marketing Technologies

Spotify lets users switch video off across the platform

Audio-only listening is now easier for millions of users as video controls roll out globally across Spotify's app and devices.

By Sofiah Nichole Salivio • 3 min read • Last month
US SMBs use AI mainly for data analysis, schedules
Data Analytics

US SMBs use AI mainly for data analysis, schedules

Smaller firms are using artificial intelligence to cut admin time, with data analysis and scheduling topping the list of practical tasks.

By Sofiah Nichole Salivio • 3 min read • Last month