Inbound marketing stories
HubSpot launches AI tools to tackle search decline
Yesterday
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crm
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cx
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personalisation
HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.
The pros and cons of AI in content generation: all you need to know
Last month
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digital transformation
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martech
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personalisation
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
Freshworks hires Kady Srinivasan as AI era marketing chief
Thu, 8th Jan 2026
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saas
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digital transformation
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cx
Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.
UK SMEs shift B2B lead generation focus from email to LinkedIn
Wed, 10th Sep 2025
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digital transformation
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partner programmes
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marketing
UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.