IT Brief UK - Technology news for CIOs & IT decision-makers

Gamification stories

New zealand dairy farm cows pasture with digital tracking data

Meadow Fresh launches fantasy league with real cows

Last week
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gamification
Meadow Fresh has launched Fantasy Herd, a Kiwi cow-based fantasy league using live farm data, with players chasing a NZD $20,000 prize.
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AliveNow crafts interactive ‘Born To Trade’ hub

Last week
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gamification
AliveNow builds interactive ‘Born To Trade’ hub for FYERS, blending personalised videos and a daily quiz to drive repeat trader engagement.
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Sparkli raises USD $5m for AI play-based learning app

Last month
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gamification
Zurich startup Sparkli exits stealth with USD $5m to launch a multimodal AI play-based learning app for children aged 5 to 12 worldwide.
Shopper smartphone real time personalized offers in supermarket aisle

Eagle Eye unveils AI platform for real-time offers

Last month
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gamification
Eagle Eye has launched Personalized Promotions, an AI platform that generates real-time, one-to-one offers for millions of retail shoppers.
Modern hotel lobby couple mobile checkin staff tablet analytics

AI & value reshape 2026 guest engagement in hospitality

Last month
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gamification
AI-driven personalisation and shifting notions of value will set the pace for hospitality guest engagement in 2026, Paytronix predicts.
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Eagle Eye unveils AI tool for real-time retail offers

Last month
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gamification
Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.
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adjoe & LINE partner on Playtime gaming rewards in Taiwan

Last month
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gamification
adjoe partners with LINE in Taiwan to power Playtime gaming rewards, driving millions of LINE POINTS and tens of thousands of downloads.
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Crew Clothing rolls out Cegid platform across brands

Last month
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gamification
Crew Clothing rolls out Cegid Retail Store Excellence across 217 UK stores, unifying operations and boosting multi-brand visibility in real time.
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AI-driven loyalty programs open $2 trillion opportunity in Southeast Asia

Last month
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gamification
AI-powered loyalty schemes promise a USD $2 trillion revenue windfall in Southeast Asia as retailers race to master personalisation.
Christ church primary hackathon team

Oldham pupils build AI prototypes in 12-hour hackathon

Last month
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gamification
More than 100 Oldham pupils built AI-powered prototypes in a 12-hour Hulme Grammar hackathon tackling school and community challenges.
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NZ universities accepting English proficiency tests through Duolingo

Last month
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gamification
New Zealand universities now accept Duolingo English tests from overseas students, reflecting a global shift in language proficiency checks.
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MocaProof beta brings gamified Web3 identity to testnet

Last month
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gamification
Moca Network launches MocaProof beta on Moca Chain testnet, gamifying privacy-preserving Web3 identity with rewards and NFT campaigns.
Samsung 130 inch micro rgbtv

Samsung unveils unified AI vision across home & TV

Last month
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gamification
Samsung sets out unified AI vision at CES, turning TVs, appliances and health services into connected ‘companions’ in daily life.
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Four predictions for brand success with visual media in 2026

Tue, 16th Dec 2025
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gamification
In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.
Australian cold storage warehouse workers headsets managing goods technology

Melbourne & Adelaide cold storage sites adopt Dematic Voice tech

Tue, 25th Nov 2025
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gamification
A global cold storage provider is deploying Dematic Voice technology at its Melbourne and Adelaide sites to boost warehouse productivity and accuracy.
Shoppers using smartphones interacting with digital physical retail elements rewards promotions

XCCommerce nominated for award for unified retail experience

Sat, 22nd Nov 2025
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gamification
XCCommerce has been nominated for the Best Unified Customer Experience award for its platform enabling seamless, omnichannel retail promotions across all customer touchpoints.
Office employees celebrating recognition digital symbols modern open plan

Elevate Intelligence launches agentic AI to boost staff recognition

Fri, 21st Nov 2025
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gamification
BI WORLDWIDE launches Elevate Intelligence, an AI platform enhancing employee recognition and saving 2,000+ hours monthly across EMEA organisations.
Young australian adults using smartphones laptops financial charts

Gen Z Australians drive surge in short-term options trading

Thu, 20th Nov 2025
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gamification
Gen Z Australians are driving a 66% surge in Tiger Trade sign-ups, favouring short-term options trading amid volatile markets and cost-of-living pressures.
Uk shopper scanning loyalty card supermarket data privacy vault union jack

Loyalty schemes drive data collection as cookies fade in the UK

Wed, 19th Nov 2025
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gamification
UK brands turn to loyalty schemes for first-party data as cookie use declines, blending privacy with personalised customer rewards and marketing.
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Beyond the transaction: Top loyalty trends for 2026

Fri, 31st Oct 2025
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gamification
Loyalty experts in APAC predict 2026 will see AI-driven hyperpersonalisation, real-time offers, gamification, and seamless omnichannel experiences revolutionising customer loyalty.