FIFA stories
Enterprises can now buy AI work by output, as the new marketplace aims to cut project costs and speed delivery across functions.
World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.
A broader international push and tighter governance are behind the appointment of former Fox Sports and Network Ten executive Jon Marquard to Layercake's board.
The music licensing company's latest hires are aimed at broadening customer coverage in the U.K., Europe and the U.S. after its Megatrax deal.
Fraudsters' World Cup scam sites were spotted months ahead of kick-off, helping agencies and firms shut down fake FIFA domains before users were hit.
Fans buying tickets or streams for the FIFA World Cup face fake sites, rogue apps and QR-code traps that can steal payment details.
Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.
Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.
Thousands of football fans will be reached through a creator-led push as YouTube streams its first FIFA exhibition match worldwide.
Attackers are using fake World Cup sites and messaging apps to steal credentials, with some scams now aimed at event suppliers and staff.
Fans and jobseekers are being targeted by a growing wave of fake ticket, travel and recruitment scams ahead of the tournament.
Fans risk losing money and personal data as scammers exploit demand for World Cup tickets, travel bookings and visa details.
Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.
Fans face a higher risk of phishing as most FIFA World Cup 2026 partners still lack the strict email checks that block spoofed messages.
Poor campaign naming could leave advertisers blind on performance, with as much as USD $3.9 billion in World Cup ad spend at risk.
Globant partners with Riot Games to innovate esports fan engagement and AI features for League of Legends and VALORANT in a multi-year deal.
Hisense will extend its FIFA World Cup sponsorship to 2026, unveiling advanced AI tech and RGB-MiniLED TVs for an immersive fan experience across three host nations.
Hisense has been unveiled as the first Official Partner of the FIFA Club World Cup 2025, promising enhanced fan experiences through technology.
EA Sports announced it would be continuing its popular football franchise under a new title, and it feels strange to say that 'EA Sports FC 24' is finally here.
Job seekers are being lured into fake FIFA hiring pages that harvest credentials and could expose work accounts to wider corporate breaches.
