Emarsys stories
SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.
SAP Emarsys unveils its latest update, integrating AI-driven tools like AI Subject Line Generator and AI Product Finder to bolster marketing campaigns.
The Austin Group amplifies commitment to improved customer experience via an extended partnership with SAP Emarsys, yielding significant growth in Gazman's email revenue.
Adam Ioakim appointed as Emarsys' new managing director Asia Pacific, responsible for business growth across the region.
Adobe's US$4.75bn acquisition of Marketo aims to bolster Adobe Experience Cloud, integrating B2B marketing capabilities for enhanced customer engagement.
The 'Forrester Wave Cross-Channel Campaign Management, Q2 2016 Report' has highlighted some of the best-performing B2C cloud marketing providers.
