Data Strategy stories - Page 3

New research shows UK consumers prefer AI personalisation in FMCG to be subtle, with only 8% wanting more obvious AI interactions with brands.

A report reveals Australian brands lag in AI use, data strategy and privacy readiness, risking competitiveness amid digital disruption and budget cuts.

Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.

Nearly half of enterprise AI projects fail due to poor data readiness, with UK lagging behind in integration and infrastructure, reveals Fivetran research.

Allvue Systems boosts its AI and data capabilities with a 70% R&D budget rise and key hires, aiming to enhance tools for alternative investment markets.

Nexer Enterprise Applications has named Gareth Mitchell-Jones as Head of Data and AI UK to drive advanced Microsoft-based solutions across sectors.

Veeam Software launches Data Resilience Maturity Model after McKinsey study reveals most firms overestimate their data resilience capabilities.

Veeam unveils the Data Resilience Maturity Model to help organisations assess and enhance data resilience amid rising IT downtime costs.

Amidst growing data volumes, Australian organisations face dual challenges: capitalising on valuable insights while safeguarding against rising security threats.

MHP Consulting has forged a strategic partnership with OneTrust, aiming to enhance digital compliance solutions across Europe and North America.

Retailers in Australia and New Zealand are adopting AI strategies, leveraging Snowflake's Data Cloud to enhance customer experiences and streamline operations.

The UK government's use of artificial intelligence is under scrutiny, with experts highlighting urgent investment needs to overcome barriers and enhance public services.

SiteMinder has appointed Mike Rogers as Chief Data Officer and Tomas Varsavsky as Chief Technology Officer to enhance its data strategy and technology stack.

A Publicis Sapient report reveals a stark divide in AI implementation success, with many firms struggling due to immature data strategies, especially in Australia.

As flexible work arrangements rise, businesses are increasingly turning to fractional CMOs and CDOs for expert marketing leadership at reduced costs.

NetApp has unveiled updates to its storage portfolio, introducing the ASA A20, A30, and A50 systems, starting at USD $25,000, to meet modern workload demands.

Flock Consulting has appointed Matt Hemens as Head of Sales, aiming to enhance growth and expand its reach in New Zealand and Australia.

With unstructured data comprising 80-90% of global information, businesses must adopt modern management technologies to unlock its hidden value effectively.

Cribl has announced it surpassed $200 million in annual recurring revenue, recording over 70% growth, following a $319 million funding round in 2024.

Westcon-Comstor has promoted several leaders, emphasising its commitment to data, digital sales, and cybersecurity in a bid to accelerate growth.