Data Driven Stories - Page 2

UK Stories

Data Driven stories

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • This month

Customer Relationship Management

Half of UK marketers rate campaign execution below average

A lack of ROI visibility is leaving many UK marketing teams unable to prove which campaigns work, according to a new survey.

By Regine Laguilles • 4 min read • This month

Data Privacy

Automotive Insights & Regit launch vehicle-matched research

It gives carmakers and dealers a sharper view of UK buyers by matching monthly survey answers to vehicle ownership and usage data.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

Data Driven stories

Software-as-a-Service

Ilant raises USD $15 million to tackle obesity costs

Employers and health plans are seeking ways to curb soaring obesity-drug bills as Ilant adds USD $15 million and expands care.

By Sofiah Nichole Salivio • 4 min read • This month

Uber

Carvertise & Azira track tourism visits from rideshares

Destination marketers can now tie rideshare ads to verified visits, giving tourism campaigns clearer proof of return on spend.

By Joseph Gabriel Lagonsin • 4 min read • This month

Software-as-a-Service

Cezanne debuts AI workforce analytics module for UK HR teams

HR teams under pressure to prove value may gain faster workforce insights as Cezanne embeds natural-language analytics into its existing HR system.

By Mark Tarre • 3 min read • This month

Enterprise Resource Planning

Crunchbase launches market insights after 900% growth

Investors and sales teams gain a sector-level view of private markets, as demand for Crunchbase's predictive products drives 900% growth.

By Sofiah Nichole Salivio • 4 min read • This month

Software-as-a-Service

Dreamdata names Dave Kellogg to board, launches hub

Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.

By Sofiah Nichole Salivio • 4 min read • This month

Digital Transformation

TCS wins SKF AI-led transformation contract globally

The agreement will modernise SKF's global IT systems and speed up its shift to AI-driven operations across manufacturing and services.

By Joseph Gabriel Lagonsin • 4 min read • This month

Data Privacy

Samsung Ads, Eyeota team up on connected TV targeting

Advertisers in Singapore, Thailand and the Philippines can now target Connected TV households using Samsung Smart TV viewing data and Eyeota consumer profiles.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Enterprise Resource Planning

Google launches Ask Advisor for ad campaign planning

The beta rollout could cut the time marketers spend juggling Google Ads and Analytics, while tying campaign decisions to shared data.

By Sofiah Nichole Salivio • 3 min read • Last month

Data Analytics

Pattern launches Pi AI engine for eCommerce brands

Brand partners can now automate pricing, content and inventory checks across major marketplaces as Pattern rolls out its Pi system.

By Mark Tarre • 4 min read • Last month

Data Protection

Ciphr launches AI HR assistant for software customers

Employees and managers can now query HR records and book leave in seconds, as Ciphr embeds a chatbot into its software from this month.

By Sean Mitchell • 4 min read • Last month

Personalisation

Clouted raises USD $7 million for AI marketing platform

Consumer and entertainment brands now have a new AI tool as Clouted secured USD $7 million to automate campaign planning, distribution and optimisation.

By Mark Tarre • 4 min read • Last month