Data Driven stories - Page 2

Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.

On International Women's Day, a leading electro-acoustics expert urges data-driven audio engineering over luxury aesthetics and stereotypes.

YouLend seals multi-year deal with Värde, which may buy up to USD $225 million of US receivables to back its embedded lending growth.

Wickes has launched Wickes Connected Retail Media with Epsilon, blending store and digital data to target home improvement shoppers.

Vusion and Qualcomm set out vision for AI-native shops using BLE, smart shelves and edge computing to tighten operations and boost margins.

JMAN Group appoints Daniel Ferguson Associate Partner as it bolsters leadership and accelerates data-led services for private equity clients.

London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

As personal identifiers fade, marketers are turning to household context for richer, privacy-safe audience insight that reflects real lives.

UK health and wellbeing spend is smoothing into year-round habits, with fewer shoppers spending more and January gym spikes fading.

Immediate launches IX, a dedicated experiential agency using its live shows and media brands to create bespoke in-person campaigns for advertisers.

Masabi acquires Passenger to fuse ticketing, payments and real-time information into a single mobility platform for transport operators.

Pricer launches Pricer Avenue, a modular, battery-free shelf-edge platform for targeted premium aisles and promotion-heavy store zones.

YouLend partners with Intuit to embed fast SME funding of GBP £1,000-£2m directly inside QuickBooks as a new UK Capital Marketplace.

Targa Telematics named top European fleet usage-based insurance provider in PTOLEMUS ranking as digital motor models accelerate.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.

Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.