IT Brief UK - Technology news for CIOs & IT decision-makers

Customer Loyalty stories

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Zendesk to buy Forethought in agentic AI expansion drive

Today
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digital transformation
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cx
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erp
Zendesk moves to buy Forethought, betting on agentic AI agents to resolve most customer issues autonomously across platforms and channels.
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Epsilon links digital retail media to UK in-store sales

Yesterday
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cx
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martech
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cdp
Epsilon launches UK tool linking digital retail media to in-store sales, promising a single view of online and offline campaign impact.
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AI is key to smarter shelves in the UK retail stores

3 days ago
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data analytics
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digital transformation
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cx
AI‑driven planograms, AR tools and image recognition are reshaping UK store shelves, cutting costly stock gaps and boosting loyalty.
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EE opens new experiential Oxford Street flagship

Last week
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cx
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martech
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smart home
EE has opened a new experiential flagship on Oxford Street as part of a GBP £3 million push to expand hands-on tech stores nationwide.
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Trust, transformation and the women leading modern client partnerships

Last week
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crm
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digital transformation
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cx
Women in client leadership are quietly transforming creative-tech partnerships, aligning innovation with trust, governance and measurable growth.
Vicki

Designing a digital high street that truly fits us

Last week
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cx
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martech
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personalisation
As 88% of shoppers blend online and in-store, retailers must design digital high streets that ease anxieties around fit, returns and delivery.
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UK households urged to switch to dodge telecoms bill hikes

Last week
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uc
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cx
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martech
Millions face UK telecoms bill hikes from March, as Uswitch warns households to switch now or pay an extra GBP £126 million a month.
Fiona stevens  loyalty lion

Four women who are nailing loyalty with customer experience front and centre

Last week
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cx
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martech
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commerce systems
Four female founders are redefining loyalty, using VIP tiers and experiences to build data-rich communities and drive soaring revenues.
Bridget

Amperity hires Bridget Perry as chief marketing officer

Last week
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data protection
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digital transformation
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cx
Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.
Anthony woods

Grafana: Turning data chaos into developer efficiency and CFO savings

Last week
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devops
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data analytics
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siem
Grafana leans on AI-powered observability and Adaptive Telemetry to sharpen developer insight while slashing cloud bills by up to 50%.
Genia

How less can be more for bootstrapped AI startups

Last week
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digital transformation
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cx
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martech
For bootstrapped AI startups, resisting scale and mastering a tight niche can build stronger products, brands and finances.
Holland barrett uk store robots conveyors digital self checkout

Holland & Barrett tech push lifts revenue towards GBP £1bn

Last week
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robots
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data analytics
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digital transformation
Holland & Barrett's tech and automation drive lifts revenue 11% to GBP £981m, with digital sales surging towards the GBP £1bn mark.
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Connected packaging becomes boardroom imperative in 2026

Last month
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manufacturing
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data analytics
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digital transformation
Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.
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Stampede tech boosts Starfish Loves Coffee loyalty

Last month
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crm
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cx
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martech
London brunch spot Starfish Loves Coffee hits 85-90% retention after Jubilee push using Stampede's automated guest engagement platform.
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Google & Klaviyo deepen AI pact for agentic commerce

Last month
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crm
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digital transformation
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cx
Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.
Stressed store manager with overflowing returns cctv cameras

Retailers face USD $796bn in losses from returns, shrink

Last month
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data analytics
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digital transformation
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cx
Retailers risk USD $796bn in losses from returns and shrink in 2025, with omnichannel gaps fuelling preventable fraud and abuse.
Modern uk boutique data screen loyal customer staff helping

UK fashion brands swap viral hype for AI & loyalty

Last month
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digital transformation
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cx
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martech
UK fashion brands are ditching viral trend-chasing in favour of AI-powered personalisation, loyalty-building and deeper influencer storytelling.
Fraud control center global map analysts tracking red alerts

Firms race to counter fast-evolving AI-driven fraud

Last month
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data analytics
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digital transformation
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fintech
Half of fraud chiefs say fast-changing, AI-powered scams are outpacing their defences, forcing a shift to real-time, adaptive protection.
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KnowBe4 appoints Kelly Morgan as Chief Customer Officer

Last month
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cloud security
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cx
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phishing
KnowBe4 appoints former DocuSign executive Kelly Morgan as chief customer officer to steer global client strategy amid rising AI security risks.
Stressed digital marketer ai referrals vs falling traffic analytics

AI referrals surge as web traffic falls & costs rise

Last month
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data analytics
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cx
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martech
AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.