IT Brief UK - Technology news for CIOs & IT decision-makers

Customer Expectations stories - Page 2

Uk retail aisle shoppers fading into silhouettes abandoned baskets

Quiet quitting exposes the fragility of customer loyalty

Fri, 9th Jan 2026
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crm
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data analytics
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digital transformation
Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.
Laptop delivery tracking timeline parcel at uk front door scene

Shoppers now prize reliable, transparent deliveries

Wed, 7th Jan 2026
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cx
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martech
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commerce systems
Shoppers in the UK and US now value reliable, transparent deliveries and returns over speed alone, new research from Locus suggests.
Worried uk shop owner desk ai brain machine overcast london skyline

UK SMEs eye growth but struggle to keep pace with AI

Fri, 19th Dec 2025
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data analytics
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digital transformation
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cx
UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.
Uk boardroom london skyline responsible ai data brain network

UK firms see responsible AI as key competitive edge

Thu, 18th Dec 2025
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digital transformation
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ai security
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risk & compliance
Most UK business leaders say responsible AI will be a key competitive edge within three years, but many still struggle to put it into practice.
Online shopper comparing laptop phone deals golden value glow

Study finds value for money trumps price in eCommerce

Thu, 18th Dec 2025
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data analytics
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cx
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martech
Value for money, not low prices or rapid delivery, is the strongest driver of eCommerce satisfaction, Judge.me's study of reviews finds.
Uk marketing team modern office christmas ai data screens night

UK marketers embrace AI for more personalised Christmas ads

Wed, 17th Dec 2025
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devops
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cx
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martech
AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.
Ps simon hayward vice president of sales emea freshworks e1755063247645  1

Q&A: How AI helps CX teams stay resilient through the holiday rush

Tue, 16th Dec 2025
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uc
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digital transformation
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cx
AI is transforming Christmas CX from chaotic surge to controlled service, helping teams stay resilient, protect wellbeing and meet soaring demand.
Genz shopper uk apartment hallway furniture returns delivery van

Gen Z 'Returniture' trend piles pressure on UK retailers

Wed, 10th Dec 2025
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digital transformation
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cx
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martech
Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.
Ps simon hayward vice president of sales emea freshworks e1755063247645

What Black Friday revealed about retail's customer service challenges

Thu, 4th Dec 2025
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digital transformation
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cx
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martech
Black Friday exposed how rising demand strains UK retailers' customer service, revealing challenges caused by complex systems and ageing processes.
British high street store shopper laptop smartphone price parity uk

UK shoppers demand price parity across online & physical stores

Fri, 28th Nov 2025
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cx
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martech
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online shopping
Nearly 80% of UK shoppers demand identical prices and promotions both online and in-store, linking price parity to brand loyalty and trust.
Modern warehouse interior automated robots organized shelves digital data

AI drives productivity & resilience in global warehouse sector

Fri, 28th Nov 2025
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data science
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partner programmes
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supply chain
AI is now integral to 60% of warehouses globally, boosting productivity and resilience while reshaping workforces, reveals research by Mecalux and MIT.
Giuliano resize

How GenAI and Agentic AI are redefining application modernisation

Mon, 24th Nov 2025
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devops
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digital transformation
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apm
Generative and Agentic AI are revolutionising application modernisation, cutting costs and time by up to 60%, transforming legacy systems faster than ever before.
Traditional bank building digital elements wallet icons security fraud alerts

Traditional banks face 2026 shakeup as neobanks, fraud & T+1 loom

Fri, 21st Nov 2025
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crypto
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blockchain
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phishing
In 2026, traditional banks will face fierce competition from neobanks, rising fraud risks, and new ISO 20022 rules, forcing urgent modernisation or loss of customers.
Uk customer service ai integration digital interface data charts

AI & contextual intelligence redefine UK customer expectations

Thu, 20th Nov 2025
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data analytics
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cx
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martech
Zendesk's report reveals UK consumers expect faster, personalised service combining AI, data and human insight to solve issues on first contact.
Retail store to home environment unified shopping experience ai personalization

Retailers to unify shopping experiences & boost AI by 2026

Wed, 19th Nov 2025
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digital transformation
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cx
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martech
By 2026, retailers will unify online and in-store shopping with AI-driven personalisation, ensuring seamless, consistent customer experiences across channels.
Gammaverse 2 oct 2025 navy studios 068of645

Tech trends 2026: Where innovation meets resilience

Tue, 18th Nov 2025
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iot
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supply chain
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risk & compliance
Tech Trends 2026 highlights resilience as essential amid supply chain issues, AI risks, and rising customer demands for trusted, stable partners.
Friendly ai robot assisting person service desk automation customer support canada

Salesforce says AI to run 50% of customer service cases by 2027

Tue, 18th Nov 2025
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digital transformation
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cx
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martech
Companies forecast major cost reductions and higher satisfaction scores as AI automates routine cases and redefines service workflows.
Uk front porch with opened cardboard delivery boxes returns overcast

UK online retailers lose revenue as returns outpace exchanges

Fri, 26th Sep 2025
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data analytics
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cx
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martech
UK online retailers face revenue losses as returns hit 17.5%, highest globally, while exchanges lag at 5.8%, signalling urgent need for improved post-purchase strategies.
Ps    chris braisby   headshot

Nexer Enterprise Applications names Chris Braisby Operations Director

Mon, 28th Jul 2025
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digital transformation
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risk & compliance
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erp
Nexer Enterprise Applications appoints Chris Braisby as Operations Director to strengthen operational strategy amid continued UK market growth.
Frustrated british people waiting on hold with telephones uk landmarks

Majority of Britons back fines for long customer call waits

Fri, 20th Jun 2025
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cx
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martech
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ai
A survey reveals 62% of Britons support fining companies for long hold times, with older consumers especially backing penalties amid rising costs.