Cookies stories

Agentic AI promises effortless digital delegation, but its admin-level access to data and systems creates profound privacy and security risks.

Data Privacy Week warns overlapping security apps and hidden web trackers are eroding consumer safety and exposing firms to fresh risks.

UK brands turn to loyalty schemes for first-party data as cookie use declines, blending privacy with personalised customer rewards and marketing.

Anonymised and Bedrock have partnered to enable ID-less targeting, helping advertisers reach Safari and iOS users while preserving privacy across digital campaigns.

Salesfire has secured GBP £2.75 million in funding to advance its AI technology for eCommerce, creating over ten new jobs in the next two years.

A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

A striking 97% of executives report feeling unprepared for Google's third-party cookie phase-out, with 86% citing inadequate personalisation capabilities.

Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.

Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.

Avast blocked 10 billion cyberattacks in 2023, up 49% on the prior year, with cybercriminals deploying sophisticated methods including deepfake scams and exploiting PDF files and Google OAuth to steal user information.

Warwick study suggests privacy regulations like GDPR might inadvertently lead to increased data sharing by websites.

OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.

Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.

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According to new insights from Salesforce, 87% of marketers say their work provides greater value now than it did a year ago.

We've been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.

Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.

Google Chrome delays its SameSite Cookie policy update due to COVID-19, to ensure stability for essential services websites like banking and healthcare.