IT Brief UK - Technology news for CIOs & IT decision-makers

Content Creation stories

European cafe terrace influencers recording content brand wall

Food & drink brands double down on influencers for 2026

Yesterday
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partner programmes
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cdp
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marketing
European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.
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AllPoints adds CityFibre multi-gig services to aquila

Yesterday
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partner programmes
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cloud services
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smb
AllPoints adds CityFibre's 1.7Gbps and 2.3Gbps full-fibre services to its aquila platform, expanding multi-gig wholesale options for partners.
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SonicWall receives 5-Star Award in 2026 CRN Partner Program Guide

Yesterday
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network security
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partner programmes
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cybersecurity
SonicWall earns a 5-Star rating in the 2026 CRN Partner Program Guide, spotlighting its focus on partner success and security outcomes.
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Adobe adds conversational AI tools to Photoshop, Firefly

Yesterday
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martech
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rpa
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erp
Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
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From Bell's first call to AI: a new tech revolution

2 days ago
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uc
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network infrastructure
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digital transformation
Marking 150 years since Bell's first call, UK tech leaders say AI is sparking a communications revolution to rival the telephone and internet.
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LegacyX unveils Vortex dating app & LXDC GIF tool

2 days ago
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data protection
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devops
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email security
London-based LegacyX launches Vortex dating app and LXDC GIF tool, betting on blended social discovery and creator-focused expression.
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Luma unveils unified AI agents to streamline creativity

3 days ago
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digital transformation
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physical security
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rpa
Luma launches unified AI agents for agencies, promising context-aware creative workflows across text, image, video and audio projects.
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Taboola predicts five trends reshaping travel marketing

3 days ago
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data protection
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cx
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martech
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
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Five red flags that suggest your AI content is actually hurting your rankings

Last week
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data analytics
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martech
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genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
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Brands plan to boost content budgets despite AI friction

Last week
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saas
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digital transformation
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partner programmes
Brands plan to lift content budgets and AI use, but fragmented tools are fuelling burnout, wasted spend and slower campaign launches.
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Google AI more negative than ChatGPT for brand reputation

Last week
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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Pocket FM taps OpenAI to power AI-native audio growth

Last week
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rpa
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api
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genai
Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.
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Hyland unveils AI tools to streamline hospital admin

Last week
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digital transformation
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ecm
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martech
Hyland launches AI tools to automate hospital records and billing workflows, aiming to cut admin workloads and speed access to patient data.
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Tencent Cloud boosts Frankfurt AI capacity for Europe

Last week
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hybrid cloud
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digital transformation
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hyperscale
Tencent Cloud opens a new Frankfurt zone, expanding AI-ready capacity in Germany to meet rising European demand and data residency needs.
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HONOR & ARRI bring cinema image science to mobiles

Last week
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genai
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ai
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mobile world congress
HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.
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We are not climbing a ladder, we are building it

Last week
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digital transformation
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physical security
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genai
Generative AI is levelling the creative-tech field, giving women a rare chance to shape rules, narratives and power from the ground up.
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Google rolls out Nano Banana 2 as default AI image tool

Last week
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data analytics
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martech
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api
Google is rolling out Nano Banana 2 across Gemini, Search, Ads and Cloud, making its faster image model the default in key AI products.
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Pupils lead Transform Trust's new ChilbyTV rollout

Last month
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digital signage
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teched
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trilbytv
Pupils across Transform Trust are fronting ChilbyTV, a new digital signage scheme letting children create and share school-wide updates.
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GTIA launches Innovate Awards for AI-led IT service

Last month
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digital transformation
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cx
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martech
GTIA unveils Innovate Awards to honour deployed AI solutions delivering measurable business impact, with winners earning USD $20,000 each.
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CEEK posts 50 percent growth & hires Grace Flusfeder

Last month
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martech
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ai
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e-commerce
London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.