IT Brief UK - Technology news for CIOs & IT decision-makers
United Kingdom

Consumer Trust Stories

UK Stories

Consumer Trust stories

Small firms risk trust loss from AI adverts, agency warns
Generative AI

Small firms risk trust loss from AI adverts, agency warns

Trust could suffer for small firms as 78% of Britons say they would trust a brand less if it used AI-generated actors in adverts.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Shoppers delay buys as trust in retailer prices falls
Artificial Intelligence

Shoppers delay buys as trust in retailer prices falls

Shoppers are increasingly checking prices across channels, with 79% of US consumers saying they have delayed purchases in hopes of a lower price.

By Sofiah Nichole Salivio • 3 min read • Last week
UK consumers trust AI less with payments than health
Data Protection

UK consumers trust AI less with payments than health

The finding highlights a trust gap that could slow AI adoption in payments, with only 22% of UK consumers willing to use it there.

By Karen Joy Bacudo • 4 min read • This month
UK health shoppers distrust aggressive digital upselling
Data Protection

UK health shoppers distrust aggressive digital upselling

Aggressive online upselling is putting off UK health shoppers, with 79.3% of digitally active users aged 18 to 44 growing more sceptical.

By Sofiah Nichole Salivio • 4 min read • Last month
UK consumers trust AI marketing less, Optimizely finds
Digital Transformation

UK consumers trust AI marketing less, Optimizely finds

Trust is eroding as 62% of UK consumers say AI-made marketing content feels less credible, according to a new Optimizely survey.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

Consumer Trust stories

Kantar finds marketers back AI assistants, consumers wary
Marketing Technologies

Kantar finds marketers back AI assistants, consumers wary

The gap between brand spending and shopper trust is widening, with just 23% of consumers trusting AI assistant recommendations despite heavy marketer backing.

By Karen Joy Bacudo • 4 min read • This month
Europeans back slower bank checks to cut fraud risk
Data Protection

Europeans back slower bank checks to cut fraud risk

Most consumers surveyed across six European markets would accept longer bank checks if that meant a lower chance of fraud, Fourthline found.

By Mara Sugue • 4 min read • This month
Meta dominates AI glasses market as shipments surge 263%
Wearables

Meta dominates AI glasses market as shipments surge 263%

The market's rapid expansion is fuelling privacy and cost concerns as display-less models make up 96% of shipments and Meta holds 94%.

By Raphael Veloso • 4 min read • This month
Bazaarvoice & Bluefish team up on AI recommendations
Marketing Technologies

Bazaarvoice & Bluefish team up on AI recommendations

Brands risk losing sales when AI shopping tools cite the wrong details, as the new tie-up flags errors and boosts review visibility.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Stories from Other Regions

Consumer Trust stories

Australians wary of AI spending, identity data trust
Data Protection

Australians wary of AI spending, identity data trust

Only 7% fully trust organisations with identity data, even as Australians back AI agents for purchases worth an average AUD $200.

By Joseph Gabriel Lagonsin • 4 min read • Last week
US consumers turn to direct mail amid cost pressures
Personalisation

US consumers turn to direct mail amid cost pressures

Rising prices are making more US shoppers read their post, with direct mail increasingly driving purchases and digital actions, Lob found.

By Mara Sugue • 4 min read • This month
Ai+ to expand India service network past 1,000 centres
Customer Experience

Ai+ to expand India service network past 1,000 centres

Customer support will become a bigger selling point as the brand adds more than 200 Indian service sites and launches a new assistance app.

By Mara Sugue • 3 min read • This month
Singapore shoppers embrace AI but baulk at checkout
Biometrics

Singapore shoppers embrace AI but baulk at checkout

AI shopping is already mainstream in Singapore, but only 29% of consumers are willing to let it complete a purchase for them.

By Karen Joy Bacudo • 4 min read • This month
Creators Have Become the Path to Purchase in Southeast Asia. Most Brands Are Still Treating Them Like Media
Generative AI

Creators Have Become the Path to Purchase in Southeast Asia. Most Brands Are Still Treating Them Like Media

Creator-led purchases are now driving Southeast Asia's eCommerce, with 71% of affiliate buyers choosing influencers and creators over other channels.

By Ayaan Mohamud • 5 min read • This month
Payment failures put AUD $3.1 billion retail sales at risk
Disaster Recovery

Payment failures put AUD $3.1 billion retail sales at risk

Shoppers walk away within minutes when card systems fail, with outages now threatening AUD $3.1 billion in annual retail and hospitality sales.

By Karen Joy Bacudo • 4 min read • Last month
Dodo moves 100,000 customers to cheaper internet plans
Data Analytics

Dodo moves 100,000 customers to cheaper internet plans

Households on underused NBN plans could save AUD $14.4 million a year after the telco shifted nearly 100,000 customers to cheaper tiers.

By Raphael Veloso • 4 min read • Last month
Australian shoppers warm to AI for holiday shopping
Data Protection

Australian shoppers warm to AI for holiday shopping

Budget-conscious households are embracing AI for practical holiday tasks, with confidence rising fastest among the eight markets surveyed by Sinch.

By Raphael Veloso • 4 min read • Last month