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Consumer Trust Stories

UK Stories

Consumer Trust stories

Britons lose GBP £126 a year to hidden fees, study says
eCommerce

Britons lose GBP £126 a year to hidden fees, study says

Britons are being hit by surprise costs on essentials and travel, with consumers saying opaque billing is eroding trust and budgets alike.

By Karen Joy Bacudo • 4 min read • 3 days ago
UK shoppers embrace AI, but trust remains a hurdle
Data Protection

UK shoppers embrace AI, but trust remains a hurdle

Trust gaps are slowing AI shopping adoption, with only 41% of UK users willing to let tools complete a full purchase journey.

By Joseph Gabriel Lagonsin • 4 min read • This month
Kiko nearly matches Charlotte Tilbury with fewer creators
Social Media

Kiko nearly matches Charlotte Tilbury with fewer creators

A selective creator strategy is reshaping beauty marketing, as Kiko almost matched Charlotte Tilbury's impact with just 298 influencers.

By Sofiah Nichole Salivio • 3 min read • This month
Nearly half of UK adults question message authenticity
Phishing

Nearly half of UK adults question message authenticity

Trust in digital messages is fraying, with 46% of UK adults doubting whether an email or text was genuine, according to new research.

By Sean Mitchell • 4 min read • Last month
Virgin Media O2 trials tech recycling display in store
Data Protection

Virgin Media O2 trials tech recycling display in store

Shoppers may be more likely to trade in or buy refurbished handsets after Virgin Media O2's in-store display demystifies recycling and reuse.

By Sofiah Nichole Salivio • 4 min read • Last month

Global Stories

Consumer Trust stories

Onton launches AI model to judge product trustworthiness
Data governance

Onton launches AI model to judge product trustworthiness

As AI assistants steer more shopping, the startup is betting trust checks on product data will become a new battleground for eCommerce.

By Sofiah Nichole Salivio • 4 min read • Last month
Fintech leaders urge unified payments push as AI grows
Data Analytics

Fintech leaders urge unified payments push as AI grows

Faster instant payments and AI-led commerce are exposing fraud and infrastructure gaps, forcing banks and merchants to bolster resilience.

By Karen Joy Bacudo • 5 min read • Last month
Truecaller joins the GSMA to curb global scam calls
Data Protection

Truecaller joins the GSMA to curb global scam calls

The move gives the caller-ID app a seat in standards talks as operators face mounting pressure to curb cross-border scam calls.

By Sean Mitchell • 3 min read • Last month

Stories from Other Regions

Consumer Trust stories

Older consumers most loyal to working AI customer service
Digital Transformation

Older consumers most loyal to working AI customer service

Consumers aged 60 and over are most likely to stick with AI support if it solves problems, highlighting performance as the key loyalty driver.

By Joseph Gabriel Lagonsin • 4 min read • This month
EZVIZ names Jamie Durie as Australian brand ambassador
Data Protection

EZVIZ names Jamie Durie as Australian brand ambassador

The smart home maker is betting a household name will lift trust as it expands Australian retail sales amid fierce competition and privacy concerns.

By Joseph Gabriel Lagonsin • 4 min read • This month
Australia urged to bolster digital finance & fraud defences
Digital Transformation

Australia urged to bolster digital finance & fraud defences

Rising online fraud and a 2027 digital assets regime are pushing banks and fintechs to upgrade infrastructure as adoption accelerates.

By Mark Tarre • 4 min read • This month
US adults question whether business emails are real
Software-as-a-Service

US adults question whether business emails are real

A growing share of US adults doubt business emails as AI makes polished messages easier to fake, a survey found.

By Mark Tarre • 4 min read • Last month
New Zealanders worry about AI's environmental impact
Data Protection

New Zealanders worry about AI's environmental impact

A growing share of consumers want businesses to prove AI is powered responsibly, with younger New Zealanders most worried about its environmental costs.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australians still trust physical mail over digital
Customer Experience

Australians still trust physical mail over digital

Digital fatigue and scam fears are helping keep posted letters credible, with 78% wanting important government messages by mail.

By Joseph Gabriel Lagonsin • 4 min read • Last month
AI becomes product discovery tool in Southeast Asia
Marketing Technologies

AI becomes product discovery tool in Southeast Asia

A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.

By Regine Laguilles • 4 min read • Last month
The supplement stack gets a software update
Data Protection

The supplement stack gets a software update

Consumers are now getting real-time batch checks, wearable-linked dosing and personalised formulas as supplement brands add AI and connected hardware.

By Mark Tarre • 6 min read • Last month
Australian retailers back AI shopping as trust lags
Customer Relationship Management

Australian retailers back AI shopping as trust lags

Australians remain wary of AI at checkout, with 64% uneasy about letting systems buy on their behalf despite rapid retailer investment.

By Karen Joy Bacudo • 4 min read • Last month