Commercial Strategy stories
Most UK B2B leaders now say tight budgets make it harder to justify marketing that does not directly generate leads or revenue.
Enterprise IT buyers could cut procurement delays as CloudCoCo rolls out AI tools across a 250,000-product catalogue and invoice processing.
UK customers have already processed more than GBP £11 million through Dext Payments as the software group pushes to unify its regional sales teams.
Routine software purchases are still bogged down by high-touch sales processes, even though most buyers would happily check out online.
Demand for tighter oversight of cooling fleets is driving AoFrio's Asia-Pacific push, as it expands connected monitoring beyond drinks coolers.
The adtech group's Americas push gains momentum as a veteran digital advertiser takes charge of sales and revenue across three key markets.
Customers may get more predictable pricing as Cloudwerx expands its product-led Tesseract model after passing 1,500 Delivery Unit sales.
The hire could help AssureCare win more health plan and pharmacy contracts as healthcare groups demand better coordination for complex patients.
Poor returns experiences are pushing 92% of shoppers away, while most also check refund windows before buying, Reveni's study found.
The music licensing company's latest hires are aimed at broadening customer coverage in the U.K., Europe and the U.S. after its Megatrax deal.
More than 400 students will gain hands-on exposure to AI tools and live business data as marketing training shifts towards commercial skills.
The move gives the UK specialist sole Platinum status in Europe, strengthening its position as Panduit courts more enterprise network projects.
The appointments are intended to widen access to REANNZ services and strengthen its growth model as it reshapes delivery for researchers and educators.
AI-driven automation is forcing SaaS groups to rethink licensing, as per-seat fees erode when fewer staff can do more work.
The hire strengthens Intersection's push into in-person marketing as brands shift budgets towards experiential campaigns across major US cities.
The promotions come as Australia's payments sector braces for new licensing rules and closer scrutiny of governance at fast-growing processors.
A newly opened Bangkok luxury hotel is aiming for sharper pricing and occupancy decisions as it enters a crowded market without trading history.
The handover comes after seven years under Anders Skoe, as the New Zealand marketplace looks to expand under a former REA Group executive.
Clients with complex technology estates could see tighter oversight and faster issue resolution as Diversified centralises managed services globally.
A faster, more flexible pricing model helped the Bangkok hotel lift room revenue, as revenue per available room rose 10% in 2025.