CMO stories
IronVest CMO predicts rise in CNP fraud & masking tech use in 2024
Last week
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online shopping
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cnp
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cmo
IronVest CMO, Guy Bauman, forecasts an increase in card-not-present fraud and usage of 'masking' technologies in 2024.
Steven Hua joins ControlUp as Chief Marketing Officer to boost global growth
Last week
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saas
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uc
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cybersecurity
ControlUp appoints Steven Hua, a seasoned marketer, as Chief Marketing Officer to accelerate its global customer acquisition and growth strategy.
Advertising agencies in the US will automate 7.5% of jobs by 2030: Forrester
Fri, 16th Jun 2023
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it automation
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ai
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cmo
By 2030, US advertising agencies and related services companies will lose 32,000 jobs to automation, about 7.5% of the agency workforce.
Gartner releases top 5 predictions for marketing leaders
Thu, 29th Dec 2022
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gartner
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digital marketing
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data
Gartner reveals its top five predictions for marketing leaders, including combating misinformation and ethical AI concerns.
LinkedIn investigates role of CMOs in business recovery and success
Fri, 18th Nov 2022
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cmo
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linkedin
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digital marketing
74% of C-suite leaders in APAC feel pressure to prove greater short-term ROI on marketing campaigns, rising to 89% in Singapore, says LinkedIn study.
The opportunity for CIOs to impact the customer experience
Thu, 16th Sep 2021
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crm
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cx
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martech
The role of the CIO has changed forever due to the pandemic. Now, CIOs have an opportunity to reimagine and foster collaborative relationships with the CMO.
CSPs missing huge, untapped opportunity
Tue, 6th Jul 2021
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crm
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martech
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cdp
Customer loyalty is at stake as telecom and media providers fail to offer highly personalised experiences, says study.
Epicor appoints Colleen Langevin as chief marketing officer
Mon, 19th Feb 2018
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cmo
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epicor
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appointments
As CMO, Langevin is responsible for the global marketing strategy.
Dropbox appoints former SurveyMonkey MD as ANZ country manager
Wed, 21st Jun 2017
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microsoft
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dropbox
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cmo
Former Microsoft, LinkedIn and SurveyMonkey heavyweight joins Dropbox to lead ANZ business into its next phase of growth.
Fujitsu and Mirantis team to deliver private managed OpenStack cloud
Thu, 11th May 2017
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iaas
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fujitsu
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cmo
Fujitsu and Mirantis have teamed up to deliver privately managed OpenStack cloud for enterprises and telcos.
Is the CMO the newest member of the IT team?
Thu, 19th Nov 2015
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cmo
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it
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cios
UK Business Leaders Making Large IT Purchases, Says Axelera.
How the role of the CMO is changing...
Mon, 18th Aug 2014
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gartner
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digital marketing
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digital
The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change. Why?.
Gartner asks... Is the CMO the CEO’s heir apparent?
Fri, 8th Aug 2014
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gartner
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ceo
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cmo
A lot can be learned by observing the changing of the guard. Often, behind the dignified theatre of it all is a much more chaotic reality.
Four types of CMOs... Which is in your business?
Fri, 27th Jun 2014
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gartner
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customers
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cmo
A lot is said these days about the CMO’s preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.
CMOs and CIOs are two functions divided by language
Mon, 28th Apr 2014
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gartner
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digital
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cmo
In fact, digital marketing and the rest of the company are separated into those who not only recognise words and phrases, but can correctly explain what they mean, and use them properly.
Facebook ads don’t work: General Motors
Wed, 16th May 2012
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facebook
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social media
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cmo
Massive auto maker decides brand pages are sufficient, drops $10 million spend.
Managing business risk
Wed, 1st Dec 2010
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cmo
Collaborative technologies must do more than enable individuals to work together, says Cameron Ackbury, General Manager, Asia Pacific, Mindjet. They must provide a solid value proposition that impacts the financial statement of an organisation.
The cloud-based world of Google Apps
Tue, 1st Jun 2010
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cmo
Cloud computing is a simple concept: software and services are delivered over the web and through a browser, with no server or client software to install.