IronVest CMO predicts rise in CNP fraud & masking tech use in 2024
IronVest CMO, Guy Bauman, forecasts an increase in card-not-present fraud and usage of 'masking' technologies in 2024.
Steven Hua joins ControlUp as Chief Marketing Officer to boost global growth
ControlUp appoints Steven Hua, a seasoned marketer, as Chief Marketing Officer to accelerate its global customer acquisition and growth strategy.
Advertising agencies in the US will automate 7.5% of jobs by 2030: Forrester
By 2030, US advertising agencies and related services companies will lose 32,000 jobs to automation, about 7.5% of the agency workforce.
Gartner releases top 5 predictions for marketing leaders
Gartner reveals its top five predictions for marketing leaders, including combating misinformation and ethical AI concerns.
LinkedIn investigates role of CMOs in business recovery and success
74% of C-suite leaders in APAC feel pressure to prove greater short-term ROI on marketing campaigns, rising to 89% in Singapore, says LinkedIn study.
The opportunity for CIOs to impact the customer experience
The role of the CIO has changed forever due to the pandemic. Now, CIOs have an opportunity to reimagine and foster collaborative relationships with the CMO.
CSPs missing huge, untapped opportunity
Customer loyalty is at stake as telecom and media providers fail to offer highly personalised experiences, says study.
Epicor appoints Colleen Langevin as chief marketing officer
As CMO, Langevin is responsible for the global marketing strategy.
Dropbox appoints former SurveyMonkey MD as ANZ country manager
Former Microsoft, LinkedIn and SurveyMonkey heavyweight joins Dropbox to lead ANZ business into its next phase of growth.
Fujitsu and Mirantis team to deliver private managed OpenStack cloud
Fujitsu and Mirantis have teamed up to deliver privately managed OpenStack cloud for enterprises and telcos.
Is the CMO the newest member of the IT team?
UK Business Leaders Making Large IT Purchases, Says Axelera.
How the role of the CMO is changing...
The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change. Why?.
Gartner asks... Is the CMO the CEO’s heir apparent?
A lot can be learned by observing the changing of the guard. Often, behind the dignified theatre of it all is a much more chaotic reality.
Four types of CMOs... Which is in your business?
A lot is said these days about the CMO’s preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.
CMOs and CIOs are two functions divided by language
In fact, digital marketing and the rest of the company are separated into those who not only recognise words and phrases, but can correctly explain what they mean, and use them properly.
Facebook ads don’t work: General Motors
Massive auto maker decides brand pages are sufficient, drops $10 million spend.
Managing business risk
Collaborative technologies must do more than enable individuals to work together, says Cameron Ackbury, General Manager, Asia Pacific, Mindjet. They must provide a solid value proposition that impacts the financial statement of an organisation.
The cloud-based world of Google Apps
Cloud computing is a simple concept: software and services are delivered over the web and through a browser, with no server or client software to install.