Channel marketing stories

Portnox launches structured global channel programme and hires veteran Kristen Knight as VP of Channel Sales to spearhead partner growth.

Cycling brand Knog lifts marketing productivity 20% after rolling out a centralised digital asset hub for teams and global partners.

Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.

Evolution has been named Outstanding Channel Partner of the Year for 2025 at Gallagher’s European conference and awards in Warwick.

BI WORLDWIDE unveils BIW Channel Solutions, a global initiative using behavioural science and tech to enhance partner motivation in indirect sales channels.

Acer Australia and New Zealand has launched its Accelerate Partner Program to boost support for resellers across multiple sectors with tiered rewards and local services.

Coterie, a partner and channel marketing firm, has debuted Coterie Academy, an education initiative aimed at instructing, enlightening, and certifying individuals in all aspects of partner marketing to help address the existing skills gap.

IoT company Thinxtra hires marketing expert Carineh Grigorian as Marketing Director to support expansion in Australia, New Zealand, Hong Kong, and Macau.

Thinxtra announces Carineh Grigorian as new Marketing Director bringing 20 years of IT and channel marketing experience to the role.

Katja Meyer appointed as Chief Marketing Officer of Hornetsecurity to develop and execute global marketing strategy, leveraging expertise in cybersecurity.

Enhanced channel offerings increase visibility, streamline operations and help deliver world-class support through Park Place’s global service network.

Special attention has been given to the structure and rewards that come with being a part of the new Premium Partner Program.

Single supply automation platform enables companies to onboard a broad spectrum of products across direct, indirect and internal channels.

Bronwyn Hastings be responsible for Citrix’s global partner sales, go-to-market partner programs and partner marketing for all Citrix products.

Reizes lead the 30-strong marketing team across Australia and New Zealand, ASEAN, China, Hong Kong, India, Japan, Korea, and Taiwan.

ServiceNow appoints Matt Bolton as senior director for ANZ channels, aiming to boost partner ecosystem growth and accelerate customer digital workflows.

Channel partners need to carve out their own space and convince enterprise customers that they are the best avenue to procure cloud services.

Ingram Micro and Dell Technologies have come up with the perfect reason for resellers to play retro arcade games at work.

Flashpoint's global channel strategy has yielded remarkable growth, with a 150% boost in partnerships and over 200% rise in channel-driven revenue since 2015.

Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.