Britons stories
A survey of 2,000 adults suggests AI is overtaking friends and media as a source of money help, despite lingering doubts over accuracy.
Poor broadband can now put buyers off a home altogether, with 23% saying slow service would make them walk away.
Most Britons still want to control the final purchase, with 65% uncomfortable letting AI buy on their behalf, Dentsu found.
The study suggests Britons could spend 4.7 years of waking life using phones unintentionally, prompting a new wellbeing manifesto.
New polling suggests millions are missing out on the mental health boost of voice contact as anxiety keeps many Britons from phoning loved ones.
A UK survey suggests connectivity now outranks heating for many households, with 32% willing to go cold for a week to stay online.
Older Britons are set to power a 2026 travel boom as UK holidaymakers boost passion-led trips focused on history, food and nature.
Vinted sellers risk surprise HMRC tax bills as booming side hustles push more Britons over the £1,000 self-assessment threshold.
One in three Britons struggle to connect smart home tech, with 12.8 million planning purchases this Black Friday but facing setup frustrations.
UK shoppers warned to stay vigilant against rising online scams as Black Friday spending nears USD $80 billion amid surging fraud risks.
Chest launches app to grow pensions by converting everyday cashback from retailers like Amazon and Tesco into retirement savings.
UK device subscriptions have surged 57% year-on-year, driven by Gen Z who prefer flexible access over ownership amid rising costs and eco concerns.
VerifyLabs.AI reveals deepfake fears among Brits, especially youth, launching a detection app with up to 98% accuracy to combat AI-generated content threats.
While 38% of UK shoppers use AI in retail, 72% want control and 94% demand transparency in how AI handles their data and choices.
UK shoppers are rapidly embracing generative AI this Christmas, with 71% using it to pick gifts and manage budgets amid rising cost of living worries.
Most Britons back advanced technology, like biometrics, to curb underage vaping amid concerns over weak current age-verification methods and illicit sales.
UK summer travel surges as online sales rise 7% and cross-border gifting jumps 138%, driven by growing mobile shopping and digital engagement.
Fans heading to the 2026 FIFA World Cup face ticket, WiFi and booking fraud as criminals target every stage of the trip.
Iron Mountain warns UK firms to treat data protection as a year-round board priority as weak governance fuels losses and AI risks.
New research reveals social media now leads as the top scam channel in the UK, overtaking email with 34% of incidents reported amid rising AI concerns.
