Britons stories

Older Britons are set to power a 2026 travel boom as UK holidaymakers boost passion-led trips focused on history, food and nature.

Iron Mountain warns UK firms to treat data protection as a year-round board priority as weak governance fuels losses and AI risks.

Vinted sellers risk surprise HMRC tax bills as booming side hustles push more Britons over the £1,000 self-assessment threshold.

One in three Britons struggle to connect smart home tech, with 12.8 million planning purchases this Black Friday but facing setup frustrations.

UK shoppers warned to stay vigilant against rising online scams as Black Friday spending nears USD $80 billion amid surging fraud risks.

Chest launches app to grow pensions by converting everyday cashback from retailers like Amazon and Tesco into retirement savings.

New research reveals social media now leads as the top scam channel in the UK, overtaking email with 34% of incidents reported amid rising AI concerns.

UK device subscriptions have surged 57% year-on-year, driven by Gen Z who prefer flexible access over ownership amid rising costs and eco concerns.

VerifyLabs.AI reveals deepfake fears among Brits, especially youth, launching a detection app with up to 98% accuracy to combat AI-generated content threats.

While 38% of UK shoppers use AI in retail, 72% want control and 94% demand transparency in how AI handles their data and choices.

UK shoppers are rapidly embracing generative AI this Christmas, with 71% using it to pick gifts and manage budgets amid rising cost of living worries.

Most Britons back advanced technology, like biometrics, to curb underage vaping amid concerns over weak current age-verification methods and illicit sales.

UK summer travel surges as online sales rise 7% and cross-border gifting jumps 138%, driven by growing mobile shopping and digital engagement.

UK public sector hotlines now cause more caller frustration over hold times than banks, with healthcare and government services topping the list, says new survey.

A survey finds young Britons spend nearly five hours daily on smartphones, with many seeking to reduce screen time to improve wellbeing.

A survey reveals 62% of Britons support fining companies for long hold times, with older consumers especially backing penalties amid rising costs.

Nearly half of UK adults are motivated to adopt greener habits after seeing peers lead, with personal networks shaping eco-friendly choices more than social media.

Despite fewer shoppers marking Father's Day, UK spending on gifts is set to reach GBP £1.12 billion in 2025, driven by inflation and rising prices.

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

The UK banking sector ranks as the most trusted for sharing personal data, yet just 51% of consumers show confidence, revealing significant generational divides.