IT Brief UK - Technology news for CIOs & IT decision-makers

Branding stories

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Digital brand building overtakes performance-only marketing
Yesterday
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branding
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online marketing
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google
A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.
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Unstoppable Domains joins GlobalBlock for enhanced brand protection
Last week
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data protection
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web development
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cybersecurity
The Brand Safety Alliance's new GlobalBlock service will include Unstoppable Domains to extend domain blocking protections, countering brand impersonation and IP hijacking on Web3 extensions.
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Brands struggling with first-party data strategies
This month
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cx
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martech
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cdp
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
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Australian brands risk $74bn over poor out-of-hours service
Last month
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contact centre
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cx
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martech
Australian businesses could lose $74bn due to poor out-of-hours customer service, according to a study by Qualtrics, citing growing consumer frustration with inadequate after-hours support.
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Nemetschek Group's ALLPLAN, FRILO, & SCIA brands merge in AEC sector overhaul
Thu, 22nd Feb 2024
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branding
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digitalisation
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productivity
Nemetschek Group reveals merger of its AEC brands, ALLPLAN, FRILO, and SCIA, to heighten data-driven design-to-build workflows under the ALLPLAN umbrella and boost productivity in the construction sector.
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First Commonwealth enhances workforce communication with ScreenCloud partnership
Wed, 22nd Nov 2023
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edutech
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branding
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productivity
First Commonwealth Federal Credit Union enhances internal communication and employee engagement via a strategic partnership with ScreenCloud.
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Rising trend in 'quishing' attacks targets QR code users
Mon, 13th Nov 2023
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dlp
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cios
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branding
Cybersecurity firm ReliaQuest reports a rising trend in 'quishing', a cyber attack targeting QR code users, with a 51% leap in incidents in September 2023.
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CYPHER Learning introduces AI 360 for course creation
Fri, 3rd Nov 2023
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e-learning
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creative technologies
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content creation
CYPHER Learning unveils AI 360, an AI-aided suite for swift, personalised course creation for schools and businesses.
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LogoMix's innovative LogoMaker AI Logos unveiled
Tue, 31st Oct 2023
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ai
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hostpapa
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branding
Logomix, a subsidiary of HostPapa, has announced the launch of its latest technological innovation: LogoMaker AI Logos.
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Tenable appoints Cybersecurity Expert Meg O'Leary as Chief Marketing Officer
Thu, 19th Oct 2023
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cybersecurity
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public relations
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messaging
Tenable appoints renowned cybersecurity expert Meg O'Leary as Chief Marketing Officer to spearhead worldwide marketing structure.
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Envato appoints Noelle Kim as Global CMO to Empower Creative Community
Tue, 10th Oct 2023
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ai
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instagram
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facebook
Envato, the online creative community, has hired Noelle Kim as its new global Chief Marketing Officer. Kim brings extensive experience from Meta and Google.
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Vodafone ranked UK's most valuable brand in Kantar survey
Fri, 6th Oct 2023
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accounting systems
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digital banking
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vodafone
Johnnie Walker has entered the top five most valuable UK brands for the first time, rising four places and growing its value to US$10.9 billion.
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Retailers called on to win over shoppers as cost of living rises
Thu, 7th Sep 2023
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martech
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cx
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online shopping
After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023.
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Yahoo acquires Commonstock, builds out retail resources
Thu, 24th Aug 2023
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yahoo
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branding
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investment
Yahoo acquires Commonstock, a social and community-based platform for retail investors, to enhance Yahoo Finance's offerings.
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BlackBerry appoints Neelam Sandhu as CMO
Fri, 18th Aug 2023
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cybersecurity
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branding
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social media
BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.
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Calabrio Names Dillon Nugent as Chief Marketing Officer
Fri, 11th Aug 2023
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saas
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cx
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martech
Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.
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A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
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digital transformation
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crm
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ai
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
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Adobe leverages generative AI with latest Experience Cloud announcements
Tue, 13th Jun 2023
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big data
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bi
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martech
The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.
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Exclusive: CitrusAd highlights the importance of retail media
Wed, 7th Jun 2023
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branding
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online shopping
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advertising
CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.
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Marketplaces are the Next Frontier in Omnichannel Retail
Fri, 28th Apr 2023
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omnichannel
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martech
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online shopping
The reality of eCommerce is that almost all consumers cross-shop, research, and view products on several different channels before making a purchase.
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Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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advertising
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branding
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digital marketing
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
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Freeview refocuses with new and refreshed brand identity
Thu, 20th Apr 2023
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digital entertainment
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video
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radio
Freeview is going to begin rolling out its new brand identity in the coming weeks, which reflects the company’s refocus on how it delivers TV and radio.
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Superloop’s first TV ad campaign targets big league telcos
Mon, 3rd Apr 2023
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martech
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superloop
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branding
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
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Versa Networks appoints Dan Maier as CMO
Thu, 30th Mar 2023
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saas
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casb
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sase
Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.