Beatgrid stories
Super Bowl study shows ad views don't equal recall
Sat, 21st Feb 2026
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martech
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social media
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volkswagen
Super Bowl study finds top-watched ads often fail to boost brand recall, warning marketers against over-relying on completion rates.
Alexander Rutges named new COO of Beatgrid
Thu, 19th Sep 2024
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global expansion
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coo
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job moves
Alexander Rutges joins Beatgrid as COO, leveraging 20+ years in media and marketing to steer the company's innovative solutions in cross-media ad measurement.
Beatgrid reveals key insights from USD $18m ad-effectiveness studies
Thu, 1st Feb 2024
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clean technologies
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google
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youtube
Beatgrid reveals unprecendented advertising measurement data from 500+ global campaigns, discerning trends in consumer viewing habits, and reshaping ad-effectiveness in the cross-media sphere.