B2B Marketing stories - Page 2

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

B2B buyers are rebelling against scripted ‘discovery theatre’ sales, accusing vendors of wasting time, misusing AI and eroding trust.

Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.

The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.

Phone numbers are becoming the new trust filter, helping businesses block fraud, cut wasted messages and secure real, reachable customers.

Metadata.io launches AI-powered MetadataONE platform for rapid digital marketing and announces sponsorship with F1 Academy driver Nicole Havrda.

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.

StackAdapt has integrated Lead Forensics data into its ABM platform, enhancing targeting and insights for marketers globally with unified campaign control.

In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.

Adobe launches Brand Concierge, an AI platform to centralise creative assets and deliver personalised, brand-compliant content across customer journeys.

Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.

monday.com launches playful 'AI Had the Time of My Life' campaign in Australia to ease workplace fears and boost AI adoption in daily workflows.

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

Qualtrics has appointed ROI·DNA as its global digital advertising partner to enhance paid media campaigns with AI-driven strategies across key markets.

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

The Marketing Centre has expanded its UK network by appointing three senior fractional CMOs to boost growth and align marketing with sales.

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

Enero reports 2% EBITDA growth in FY25, driven by strong second half gains and agency wins, setting the stage for continued success in FY26.