B2B Marketing stories

Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.

Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.

Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.

Over the past two years, opportunities have emerged for marketers to learn and grow. What lessons can we glean from those who have been most successful?.

Along with B2B web stores running on Sana Commerce Cloud, the company's personalised AI-driven recommendations will pull historic offline and online sales data.

But before we can whip up a fantastic piece of content for you, we require a few things to make sure the process goes as smoothly as possible for you and for our editors.

Here we run through TechDay advertising specs, including ad types, file types, dimensions, and more.

Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.

Seismic's Max Verma discusses the future of B2B sales, cost efficiencies, and growth plans in APAC. #sales #technology #APAC.

Marketing for B2B tech companies can be challenging. Here are 5 common hurdles and how to overcome them. | The Walk.

B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.

New research reveals that business to business customers expect personal service in an online chat, and this is a crucial element of customer experience.

Richard Kulkarni appointed VP, Asia Pacific for Seismic as the company expands operations in Australia and the Asia Pacific region.

A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.

It's now time to make every business an 'experience business', Adobe says.

Adobe is handing over US$4.75 billion (NZ$7.1 billion) to acquire B2B marketing cloud firm Marketo.

Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.

A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.

Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.

Is software the key to successful online marketing? Not necessarily. Find out why manual effort and ethical practices are still crucial.

One time we used bubbles to attract delegates to our stand. It was a bit of light relief.