Advertising Technologies (Adtech) stories - Page 12

Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.

Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.

SplitMetrics has appointed former Meta and Google executive Eoin Hallahan as its new Chief Revenue Officer, aiming to enhance growth and innovation.

A Capgemini report reveals a marked shift in UK consumer behaviour, with 74% now relying on generative AI for shopping, up from 58% last year.

As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.

Happydemics has raised €13 million (£10.8 million) in Series B funding to enhance its AI-driven advertising measurement solutions and UK expansion.

Brandon Friesen, CEO of Just Global, forecasts a dramatic shift in B2B marketing by 2025, with AI integration and unified strategies at the forefront.

A new Mediaocean survey reveals 66% of marketers seek positive ad verification models, citing rising costs and limited provider choices as key concerns.

Luzern eCommerce has acquired Tambo Marketplaces Limited to enhance its Amazon strategy, combining expertise for a powerful eCommerce solution.

A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.

Servers.com has launched a new data centre in Miami and expanded operations at five global sites to meet rising customer demand.

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

On Device unveils a whitepaper highlighting that cross-media advertising campaigns significantly boost brand lift metrics, regardless of budget size.

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.

GumGum has launched its new platform, Mindset Graph, which aims to revolutionise digital advertising by prioritising consumer privacy and enhancing user experience.

Globant has unveiled its innovative AI-powered Advanced Video Search tool, transforming video content management with instant search capabilities.

A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.