Advertising Technologies (Adtech) stories - Page 11

Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.

Vudoo has appointed Paul Blackburn as Chief Strategy Officer, bringing over 25 years of digital media expertise to enhance engagement and revenue growth.

Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.

Wildstone has expanded its Australian presence by acquiring Total Outdoor Media's 52 billboard sites in Victoria, marking its first major investment in the region.

LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.

Robin Ward has been appointed Vice President of Sales for Europe at Kolsquare, aiming to expand the brand's influence in the UK influencer marketing arena.

Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.

According to the findings, shoppers are taking a strategic approach by thoroughly researching their purchases to find the best deals and prices.

Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.

Zitcha has appointed Jim Kane as Vice President of Sales - Global, aiming to enhance its retail media platform's global presence and revenue growth.

Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.

UK publishers are at the forefront of diversifying mobile gaming ad spend, outpacing competitors by strategically tapping into emerging global markets.

Wildstone has secured a £80 million deal to acquire 13 digital billboard sites in London, enhancing its presence in the urban advertising market.

Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.

Black Pearl Group has unveiled the beta launch of Bebop, an AI-driven sales intelligence platform, aimed at revolutionising SME sales strategies.

Research shows Facebook's grip on young Brits is waning, with 70% of those aged 18-24 reducing their use, favouring platforms like TikTok and Instagram.

A recent report from Nest Commerce reveals a 38% boost in year-on-year conversion rates for ecommerce brands using full-funnel strategies, amidst a £100 million media spend.

Kantar's latest report reveals a surge in ad-supported streaming subscriptions in the UK, rising to 31% amid changing viewer habits and economic pressures.