A/B testing stories

Webtrends Optimize taps Samantha Bessant to lead customer success as British software firm scales client operations after record growth.

Blackpepper turns to Fastly's Next-Gen WAF as online retail traffic surges and attack threats rise across its AWS-driven eCommerce sites.

Frasers launches Ask Frasers AI shopping assistant as early results show up to 25% higher online conversion, in a push to sharpen digital sales.

Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.

Datadog broadens observability push with Experiments, letting product teams run A/B tests and link release decisions to warehouse and usage data.

Constructor unveils Merchant Intelligence Agent, an AI copilot to explain, optimise and automate eCommerce search and merchandising decisions.

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.

Algolia's AI now powers Club Med's global site search, promising faster trip discovery, smarter filters and higher direct online bookings.

Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.

London-based LegacyX launches Vortex dating app and LXDC GIF tool, betting on blended social discovery and creator-focused expression.

Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.

UK listeners are quicker than Americans to spot AI-generated voices, and their trust in what they hear plunges once they detect them.

Canva snaps up Cavalry and MangoAI, boosting motion design tools and AI marketing, and names MangoAI's Nirmal Govind Chief Algorithms Officer.

Amplitude has launched autonomous AI analytics agents that watch product usage, flag metric shifts and recommend fixes across popular tools.

OpenAI debuts GPT-5.3 Codex Spark, a Cerebras-powered research preview promising ultra-fast, real-time coding for ChatGPT Pro users.

Webtrends Optimize becomes first conversion optimisation platform to gain B Corp status, signalling stricter social and climate standards.

Brands swapping 'Valentine's Day' for personal 'Valentine' subject lines see big email gains, as generic “love” talk and “shop” prompts drag.

European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.

Wallapop partners with Swiss AI group Albatross to power real-time, in-session product discovery and boost second-hand marketplace engagement.