A/B testing stories

Over 100 marketing leaders convened in Manchester to explore AI, data, and creativity shaping the future of marketing technology in 2026.

Cro Metrics launches Ask Iris, an AI chat tool on Iris platform, enabling easy, secure access to experimental data via natural language queries.

Cloudflare is acquiring Replicate to offer developers seamless access to 50,000+ AI models on its Workers AI platform, simplifying AI application deployment.

A global survey finds 42% of shoppers trust AI-generated product summaries over websites, signalling a shift in how brands are discovered online before Black Friday.

Popular browser agents lack safeguards against abuse, posing new risks like account takeovers and payment fraud for online services, warns hCaptcha.

Mercury Analytics launches Omnibus, a rapid national survey service offering US teams quick insights from 1,000 adults to aid routine decision-making.

Confluent unveils Streaming Agents in Confluent Cloud for Apache Flink, enabling businesses to scale AI agents that analyse and act on real-time data.

SquadStack.ai has launched a voice-first autonomous AI agent to automate sales, doubling lead connectivity and cutting acquisition costs across various industries.

Amplitude acquires Kraftful to integrate AI-powered Voice of Customer tools, enhancing product teams’ ability to analyse user feedback alongside behavioural data.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

Pay-i secures USD $4.9 million to launch a platform measuring real-time business returns on generative AI investments for enterprises globally.

Optimizely and commercetools partner to help retailers deliver faster, personalised digital experiences by integrating content and commerce platforms for marketers.

Datadog has acquired experimentation platform Eppo, aiming to unify feature flagging and analytics in its Product Analytics Suite to boost product insights.

Cleeng has partnered with Primer to enhance global payment operations, aiming to reduce subscriber churn while boosting payment performance across markets.

Umbraco marks 20 years of open-source CMS with its third annual Impact Report, showcasing community engagement and sustainability strides.

Data is transforming marketing, enabling brands to leverage Creator-Generated Content for impactful campaigns that resonate with audiences and drive engagement.

Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.

Yandex has launched Perforator, an open-source tool that helps developers optimise server resource usage and potentially save millions in costs.

Ecommpay has unveiled a new Payment Page Designer tool, enabling merchants to personalise payment pages, boosting customer conversion rates significantly.

As AI's influence on marketing and customer experience intensifies, experts from Klaviyo, Jitterbit, and Canva share varied insights on its future impact.