Whip Around appoints new directors as global expansion accelerates

Two new directors have joined the board of Whip Around, a fleet inspection and maintenance software provider.

International business advisor Kevin Roberts and B2B SaaS business builder Ricky Sevta have been appointed as directors at the company, which was founded in New Zealand in 2016 and now serves a global base of fleet operators across sectors including logistics, construction, sanitation, emergency response, transportation, municipal, and landscaping.

Whip Around's software platform is used by fleet operators in all 50 US states as well as in South America, Europe, South Africa, and Australia. The technology is designed to assist fleet managers, operators, and mechanics in improving safety, compliance, and cost efficiency through digitised inspection and maintenance processes.

Kevin Roberts brings experience from roles held at Procter & Gamble, Pepsi-Cola, Saatchi & Saatchi Worldwide, and Publicis Groupe. Over the past decade, Roberts has provided consultancy through Red Rose, working with startups, agencies, and corporations in various sectors and regions. His previous positions include Chief Operating Officer and board member at Lion Nathan and Chair of My Food Bag, which he led to a public listing. He has authored five books on branding, leadership, and performance, and is based in North America.

Kevin Roberts said, "It's incredible that services that are vital to the daily life of communities, cities and countries are still largely stuck in paper. The opportunities for greenfield growth are vast, and Whip Around has a proven foothold to exponentially expand in the U.S. and globally."

Ricky Sevta joins the board with background in SaaS and market expansion strategies. As Chief Revenue Officer of Simpro, a software provider for trades and field services, Sevta led the company from its early growth phase to surpassing USD $100 million in annual recurring revenue, and helped secure a USD $550 million investment alongside a billion-dollar valuation. He has engineering expertise in mechatronics, robotics, and automation, and is co-founder of VentureOn Partners, which guides companies around Australia and New Zealand to scale through growth planning and M&A. Sevta is also CEO of Deep Space, a business focused on construction management software.

Ricky Sevta said, "I'm passionate about creating user-friendly software for people who work in field service management which involves every sort of commercial vehicle and piece of moveable equipment imaginable. Blue-collar trades make the world function. Whip Around has an entire global industry ahead of it, it's not a niche."

Noah Hickey, CEO of Whip Around, said that the appointments come at a significant moment for the company's growth.

"With over 32 million commercial vehicles and 3.5 million fleets in the U.S., and much of fleet maintenance still a mix of whiteboards, spreadsheets, Post-it notes and filing cabinets stuffed with paper, the trajectory for Whip Around is accelerating," says Hickey. "Whip Around's immediate focus is sell-through partnerships with companies specializing in mobile, telematics, advanced GPS and workflow automation solutions for the transportation industry."

In 2025 Whip Around signed strategic partnerships with Fullbay of Phoenix, Arizona, and Platform Science of San Diego. Hickey stated that further partnership integrations are being negotiated with the aim of supporting exponential scaling of the business.

He also noted that Whip Around's growth potential extends both horizontally, due to the number of fleet operators in the US and internationally, and vertically, as the software can support the monitoring and maintenance of other physical assets at workplaces, such as trailers, forklifts, pallet jacks, scaffolding, tools, machinery, appliances, medical supplies, and office equipment.

"Our goal is to make user-friendly software to keep things moving," says Hickey. "Whip Around makes life easier for owners, drivers, mechanics by ensuring compliance, increasing safety, reducing downtime and streamlining processes."

Whip Around operates offices in San Diego, Charlotte, and Auckland. The company has recorded increased annual recurring revenue for the past eight quarters and is chaired by Peter Drummond, who has experience as Chair, Director, or CEO with major infrastructure and private sector companies.