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Prsnt said revenue has grown to £1.2 million from £42,000 since its founders appeared on Dragons' Den, driven in part by rising demand from major consumer brands.
The Brighton-based digital gifting platform, founded by Omid Moallemi and David Parr, lets users send gifts by mobile number from more than 250 brands, including Amazon, M&S and Selfridges. Recipients receive a text message and can redeem the gift online or in store. They can also swap it for another item from the same brand or save it for later.
Recent expansion has been closely tied to Prsnt's business-to-business offering, which brands use for rewards, loyalty and customer incentive campaigns. The service integrates with a brand's app or loyalty scheme, allowing gifts to be triggered by a purchase, a customer milestone or another selected moment.
One of the biggest examples the company highlighted was O2 Priority's Blue Mondays campaign, in which 200,000 M&S gifts were sent to O2 customers. Prsnt said 94.7% of those gifts were claimed and that the campaign brought in almost 39,000 new users.
Other customers include Octopus Energy, VOXI and Utility Warehouse. The figures suggest a shift in the company's business mix, with corporate campaigns becoming a major source of revenue for what began as a consumer gifting app.
The business came to wider public attention after Moallemi and Parr secured backing from three Dragons on the BBC programme. They agreed a deal with Sara Davies, Touker Suleyman and Peter Jones, and said interest from both consumers and large companies rose sharply afterwards.
"We knew the show would be a big moment, but we weren't ready for what came after," said Omid Moallemi, Co-founder and Chief Executive Officer of Prsnt. "The phone didn't stop. Consumers, brands, big corporates: everyone wanted to know how they could use Prsnt. We went from two founders with a big idea to powering campaigns for household names in a matter of months."
Business model
Prsnt now operates in two areas: a consumer app for person-to-person gifting and a white-label service for brands. The latter appears to have become central to its commercial growth, as companies look for alternatives to points-based schemes and discount codes that often go unused.
Parr said redemption rates make the platform more compelling to brand clients than conventional rewards formats. He argued that physical or branded gifts attract more attention from recipients than loyalty points or vouchers.
"Most rewards get ignored. Ours get opened," said David Parr, Co-founder of Prsnt. "Points expire and discount codes get forgotten, but a real gift from a brand people love lands differently. When nearly 95% of people claim their gift, brands sit up and take notice. That's why the biggest names in the UK are coming to a startup from Brighton."
Prsnt also said it is seeing growth in smaller, informal gifts sent without a specific occasion. That reflects broader changes in digital consumer behaviour, with smartphone-based services increasingly used for low-cost, immediate interactions that replace more traditional retail or postal processes.
Its service is designed to remove the need for a delivery address, wrapping or postage. Prsnt said digital delivery also reduces packaging waste and avoids transport linked to sending physical parcels, a point that may appeal to consumers and corporate clients focused on cutting waste.
Awards and staffing
Alongside revenue growth, Prsnt has won several business awards, including Technology StartUp of the Year at the UK StartUp Awards, a Rising Star award at the Elite Business 100 and Gamechanger of the Year at the Brighton & Hove Business Awards. Advertising executive Rory Sutherland of Ogilvy is also a shareholder and adviser.
The company is expanding its Brighton team as it develops both the consumer app and the brand-focused platform. That suggests it is trying to build on momentum from national exposure and recent client wins as competition intensifies in digital gifting, loyalty and customer engagement software.
Moallemi presented the company as a simpler alternative to conventional gift-giving, which still relies heavily on physical retail and delivery. "Gifting hasn't really changed since the Victorians: you buy it, you wrap it, you post it, and you hope it arrives," he said. "We think it should be as easy as sending a text. The Den was the start. Now we want Prsnt to be the way the whole country says thank you."