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Mosey has launched a mobile app that narrates local history as users walk. The app is available on Apple's App Store.
The Cardiff startup uses a person's location to generate audio stories about their immediate surroundings in real time, letting users keep their screen off and phone in their pocket while listening through headphones.
Instead of relying on pre-written tours tied to specific sites, the app creates narration on demand based on where the user is walking. This means it can work in places not usually covered by conventional guided tour apps, provided there is a mobile data connection.
Founder Sam Hamilton-Turner set up the business after a career in audio production. He is also Co-founder of Cardiff-based Soundquake and has worked on more than 350 audio projects for more than 200 organisations, including Sky History, the BBC and Amazon.
He said the aim was to use artificial intelligence to make tailored audio storytelling possible for an individual walk rather than a broad audience.
"I've spent my career creating audio experiences for global audiences. What's exciting now is that we can create an experience that is legitimately made just for one person, in one place, at one moment in time. That's a completely different kind of experience," said Sam Hamilton-Turner, Founder of Mosey.
How it works
Users start a walk by pressing a single button. The app then researches, writes and narrates stories linked to the places around them as they move. A look-ahead system predicts where a user is likely to be by the time the current segment ends and prepares the next piece of narration in advance.
A memory feature is another distinguishing element. Rather than treating each walk separately, the app tracks what a user has already heard, avoids repeating material and links places visited across different walks over time.
That means a location visited on one trip could be connected to a story heard weeks or months earlier in another place. Mosey argues this gives returning users a more cumulative experience than a fixed-location guide.
Subscription model
The company has chosen a paid subscription model rather than an advertising-led approach. Users select a monthly allowance based on expected use, and unused allowance rolls over into future months.
Mosey said the decision reflects a business built around paid access rather than selling user attention through adverts or sponsored material. It added that the app does not include engagement prompts designed to keep people watching their screens.
Hamilton-Turner said: "Today, I think we can do better than treating users as the product and selling them to advertisers. Aren't we all a little sick of having our attention sold like this?"
Early testing
Before the public launch, the app was tested privately across 18 countries. Participants completed more than 360 walks and generated about 1,160 pieces of local history during the beta period, according to the company.
Among the test locations was Antarctica, which Mosey cited as an example of how the app can be used far beyond established tourism routes. Its broader pitch is that local history can be surfaced not only in major cities and heritage sites, but also in residential streets and rural lanes.
The business enters a growing market for location-based travel and cultural apps, though many existing products still depend on pre-loaded tours in major destinations. Mosey is trying to stand out by treating each walk as a live, personalised audio session rather than a replay of a fixed script.
An Android version is in development. The company is also working on a platform for tourist attractions, museums, heritage sites and estates to create their own experiences using their source material, while the system generates narration and links it with a visitor's previous listening history.
Mosey was founded in 2026 with advisory support from Sam Jump and Skip Curtis.