Jellyfish unveils AI media platform to boost marketing speed

Jellyfish, the global digital marketing company, has introduced an AI-driven in-housing media platform as part of an extensive 12-month AI development programme.

This new platform is designed to automate media research, evaluation, content strategy, and activation. It is described by the company as a comprehensive, end-to-end solution that facilitates the transition of media programmes in-house for marketers. The platform aims to streamline processes with a 65% reduction in campaign launch times, a 22% decrease in infrastructure costs, and an assured error-free execution through AI precision.

The automated features extend to budgeting and performance optimisation, conducted every two hours daily, aligning with the need for efficient in-housing solutions. Jellyfish's Media Ops Agent is among the proprietary AI systems integrated into this platform, providing advanced marketing solutions.

Jellyfish's Chief Solutions Officer, Natalie Winford, remarked, "In merely a year, we have been able to create 235,000 pieces of content for three of the world's top 10 advertisers with the content on average being produced 62% faster, 55% cheaper and delivering a 40% improvement in ROI. This represents a totally new integrated AI approach – driving remarkable results."

In addition to the launch of the AI-powered platform, Jellyfish has undergone a rebranding effort that includes a new visual identity and the tagline "Move Faster, Smarter, Together." This rebranding aligns with the company's advancements and the changes implemented throughout the AI programme.

Partner at Jellyfish, Jeff Matisoff, highlighted the advantages of the new platform, stating, "For brands eager to take control of their media, Jellyfish's new media in-housing platform automates marketing analytics, freeing teams to focus on strategy, not data entry. Moreover, it also integrates an advanced MMM tool, which quickly and precisely determines the marketing contribution to KPIs to make macro budgetary decisions."

The company's new strategy represents a broader initiative within The Brandtech Group, which acquired Jellyfish in 2023. The acquisition has contributed to the creation of a digital marketing group with over $1 billion in revenue and a workforce of more than 7,000 employees, serving major global advertisers.

Jellyfish's CEO, Nick Emery, commented, "In the last 12 months we have challenged ourselves to build and run tech that answers client needs around speed, insight, transparency, measurement, invention and cost. This latest launch is a primary example of a totally new marketing strategy – underpinned by AI."

Other developments over the past year include the establishment of Switchboard, a reporting suite focused on real-time performance insights, and AI Studios, an initiative designed to enhance creative content delivery on a large scale. These efforts are complemented by Jellyfish Training, a programme that offers extensive courses on diverse marketing disciplines, including the emerging area of Generative AI.

Exploring the broader implications of the platform, Jo Wallace, Global Executive Creative Director at Jellyfish, noted, "We set out to capture the company's collaborative energy, diverse expertise, and AI prowess, bringing them together in a dynamic visual identity that demonstrates how we 'Move Smarter, Faster, Together' to drive growth for our clients."