HyperFinity posts FY26 growth as AI tool boosts retail

HyperFinity has reported double-digit revenue growth for FY26 and net revenue retention of more than 150%, reflecting stronger demand from retailers for measurable returns on loyalty and pricing spend.

The Leeds retail analytics company is also launching Agentic Insight, a real-time question-and-answer tool that lets commercial teams query data in plain language. The product is intended to reduce reliance on analyst workflows when retailers need answers from complex datasets.

The update points to a market in which retailers face growing pressure to justify spending on customer loyalty schemes and pricing systems. HyperFinity argues that many businesses still struggle to link those investments to clear commercial outcomes, even after years of adoption across the sector.

Its customer base includes Morrisons, Toolstation and JD Sports. For FY27, the company's strategy centres on two persistent gaps in retail operations: loyalty programmes that do not show clear returns, and pricing decisions that do not make full use of customer-level data.

New product

Retailers have spent heavily on business intelligence software, but access to usable insight can still be slow when teams depend on analysts to interrogate data and return findings. Agentic Insight is designed to answer questions immediately and provide responses with relevant context.

The launch comes as artificial intelligence tools move beyond back-office experimentation into day-to-day decision support. In retail, that trend has increasingly focused on practical uses such as demand forecasting, promotions, customer targeting and price management, rather than broad claims about automation.

Pete Denby, chief executive of HyperFinity, outlined the company's view of the challenge facing retailers. "Despite widespread adoption of loyalty programmes and pricing tools, many retailers still lack a clear, unified view of customer behaviour and its commercial impact," he said. "Loyalty schemes have become ubiquitous, yet proving ROI remains elusive. At the same time, pricing decisions often fail to fully leverage customer-level data, leading to margin leakage and missed opportunities.

"Retailers don't have a technology problem, they have an accountability problem. The market is full of vendors who'll sell another platform. We're one of the few who will stand behind a number."

Expansion plans

Alongside the financial results and product launch, HyperFinity has added four new roles as part of its expansion, including the appointment of David Spencer and Tom Smith as sales principals.

According to the company, the new hires bring experience from larger professional services and media groups including Deloitte and Dentsu. In a competitive market for retail data and decision tools, senior recruitment is often watched as a sign of both commercial confidence and pressure to build direct sales capacity.

HyperFinity also highlighted a series of award wins and shortlistings as part of its recent momentum. These included winning Customer Loyalty Solution of the Year at the RetailTech Breakthrough Awards 2025, finalist positions at the Retail Systems Awards, RTIH AI in Retail and the UK Business Tech Awards, and recognition from Prolific North as a tech scale-up to watch.

The company also said head of analytics Jessie Stuart had been shortlisted as a Rising Star at the British Data Awards 2026. Such recognition does not directly measure financial performance, but software companies often use it to bolster credibility with large retail customers weighing technology spending against tighter budgets.

HyperFinity describes itself as an actionable intelligence platform for retail, using artificial intelligence to analyse customer behaviour and identify which products, offers and rewards may drive value for individual shoppers. Its latest figures suggest existing customers are increasing their spending, with net revenue retention above 150% indicating that revenue from the installed base grew materially over the period.

That metric is closely watched in subscription software because it can show whether customers are renewing and spending more over time. For HyperFinity, the combination of expansion within existing accounts, a new AI-based product and additional senior hires points to a business seeking to deepen its role in retail decision-making as pressure grows for clearer proof of return on investment.