Fetch.ai & RedSquid TV launch agentic AI TV platform

Fetch.ai and RedSquid TV have partnered to launch an agentic artificial intelligence television platform for telecoms and pay TV operators. The deal also includes a personal investment in RedSquid TV by Fetch.ai Founder and Chief Executive Officer Humayun Sheikh.

Sheikh has also joined RedSquid TV's board, strengthening ties between the AI company and the Bristol-based television software business as both seek to embed AI functions more deeply into TV operating systems.

The platform combines Fetch.ai's agentic AI software with RedSquid TV's television operating system. Its aim is to let operators offer televisions that can respond to spoken requests and carry out actions for users, rather than simply surfacing content or apps.

Examples include arranging a family film night, booking a holiday featured in a documentary, or ordering ingredients linked to a recipe shown on screen. AI agents could also compare services, manage subscriptions, complete purchases and interact with connected devices in the home.

Board backing

Sheikh was one of the earliest investors in DeepMind, and his involvement adds weight to RedSquid TV's attempt to carve out a role for operators in consumer AI services delivered through the television.

The commercial argument behind the partnership centres on control. Telecoms groups and pay TV operators have long invested in broadband and mobile networks, but much of the digital customer experience has shifted to smartphone platforms, smart TV software and cloud-based services run by larger technology companies.

RedSquid TV said its system differs from many smart TV offerings because it manages the software stack from chipset integration to the on-screen interface. According to Fetch.ai, that structure allows its AI agents to be embedded within the television operating system rather than exist only as an external service.

The companies argue that this approach could allow more processing to happen on the device itself as edge AI develops. That could reduce delay, cut reliance on cloud computing and keep more user activity within the home environment.

Operator focus

For telecoms operators, the proposed benefit is greater control over customer data, the service relationship and related commercial activity. That is particularly relevant as AI becomes a new layer through which households discover content, shop, manage services and interact with digital products.

RedSquid TV and Fetch.ai are pitching the system as a software platform for operators that want to avoid handing that layer to television manufacturers or large cloud providers. Their combined offer spans entertainment, commerce, communications and connected-home services.

The platform draws on several parts of Fetch.ai's technology. RedSquid TV is using ASI:One to generate AI-driven answers, while Agentverse is intended to let software agents interact with one another to complete more complex tasks. Fetch Business is designed to let retailers, brands and service providers offer verified services through the television interface.

The emphasis on television reflects its continued place at the centre of many households, even as viewing habits fragment across streaming services, mobile devices and social platforms. By turning the television into a point of transaction and service delivery, operators may see a way to extend their role beyond content distribution and connectivity.

Neither company disclosed the size of Sheikh's investment or named launch customers for the new platform.

In comments accompanying the announcement, Sheikh outlined his view of how AI services are changing. "Artificial intelligence is evolving from answering questions to achieving outcomes. The next generation of AI won't simply assist people - it will act on their behalf," said Humayun Sheikh, Founder and Chief Executive Officer of Fetch.ai.

He also explained why he backed the television software company. "Television remains one of the last major consumer platforms yet to be reimagined for the Agentic AI era. RedSquid TV has built something exceptionally rare: complete control of the television software stack, from the chipset to the glass. That provides the foundation needed for Agentic AI to become part of the television itself rather than another cloud service layered on top. That's why I've invested personally in the company," Sheikh said.

Trevor Neal, Founder and Chief Executive Officer of RedSquid TV, described the shift in broader terms. "Television is about to stop being something you watch and become something that works on your behalf. Our unique architecture allows us to integrate Fetch.ai's technology directly into the operating system, creating a platform where Agentic AI becomes native to the television itself. For operators and pay TV providers, this is strategically important. It enables them to retain ownership of the customer relationship, the data and the commercial ecosystem while delivering an entirely new generation of AI-powered services. We believe this represents the biggest shift in television since the transition from broadcast to streaming," Neal said.