IT Brief UK - Technology news for CIOs & IT decision-makers

About Sofiah Nichole

Sofiah Nichole Salivio mugshot photo
Sofiah Nichole Salivio
News Editor
Sofiah Nichole has balanced a dual passion for technical precision and the written word since 2017. Before diving into the world of Civil Engineering, she spent years navigating school press conferences and contributing to university publications, honing her skills as a versatile staff writer. Outside of her engineering labs, you can find her advocating for student voices and looking for the next great story to tell. She believes that whether you are building a bridge or a news report, the foundation must be rock solid.

Stories by Sofiah Nichole - Page 6

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Parallax hires 30 in Leeds as AI demand drives growth

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Parallax expands Leeds team with 30 hires as its AI, 3D rendering and graduate recruitment drive supports record client growth.
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Ascendion named HFS market leader in agentic services

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Ascendion wins HFS market leader nod as agentic AI wins gains in legacy modernisation, testing and enterprise delivery.
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Frasers AI assistant lifts online sales conversion by 25%

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Frasers launches Ask Frasers AI shopping assistant as early results show up to 25% higher online conversion, in a push to sharpen digital sales.
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Genetec to showcase cloud AI security in Birmingham

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data protection
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cloud security
Genetec, Convergint and Axis Communications to unveil cloud-enabled, AI-driven security platform at Birmingham trade show.
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Canon named Leader in IDC's high-speed inkjet study

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digital transformation
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cx
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martech
Canon strengthens its position in IDC's high-speed inkjet rankings, with its own printhead technology, service network and market data praised.
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Wasabi buys Seagate's Lyve Cloud business in storage push

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Wasabi to take over Seagate's Lyve Cloud as David Friend's company expands enterprise storage reach and Seagate shifts back to hardware.
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Certes launches v7 with quantum-safe edge protection

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vpns
Certes says v7 extends quantum-safe data protection to edge systems, letting organisations secure hybrid workloads without application rewrites.
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Dig appoints Ideal World Co-founder Paul Wright to board

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martech
Dig adds Ideal World Co-founder Paul Wright to its board as the savings platform pushes into consumer tech and digital shopping.
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Synthflow appoints Matt Alexander as Channel Chief

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digital transformation
Synthflow names Matt Alexander Vice President of Channel and Alliances to deepen partner ties and drive international AI growth.
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UK SAP users warn of data gaps slowing AI adoption

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UK businesses back AI and SAP transformation, but only 4% are very confident in data quality and 94% say silos hinder real-time decisions.
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Women stuck in low-paid roles, gender pay gap study finds

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gender equality
Women remain clustered in Britain's lowest-paid jobs, with new analysis of 37 firms showing progression into senior posts is widening the divide.
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World Cup ad spend at risk from campaign data flaws

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digital entertainment
World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.
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NetAlly launches LinkRunner AT 1500 for frontline techs

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network infrastructure
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edge computing
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iot
NetAlly rolls out handheld LinkRunner AT 1500 to give frontline technicians faster checks of cables, switches and 90W PoE.
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OPSWAT launches AI file screening engine for MetaDefender

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firewalls
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network security
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cloud security
OPSWAT adds millisecond AI file screening to MetaDefender, aiming to cut false positives and speed decisions in critical infrastructure networks.
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Sidetrade launches AI-native plan with three new products

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saas
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private cloud
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data analytics
Sidetrade sets out a four-year push into AI-driven order-to-cash, with three new products due in 2026 and a shift towards usage-linked revenue.
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Freshworks names Vahalia to lead global partner push

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saas
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digital transformation
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cx
Freshworks appoints Kuntal Vahalia as Senior Vice President, Global Channels and Alliances, as it deepens partner ties to win more enterprise business.
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IntelliAM buys RBM to expand in Scotland's central belt

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manufacturing
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digital transformation
IntelliAM acquires RBM Lubrications & Monitoring Solutions in Scotland, adding staff and assets as it deepens reach into the central belt.
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Vultr named NVIDIA Exemplar Cloud after Blackwell tests

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storage
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virtualisation
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private cloud
Vultr joins NVIDIA's Exemplar Cloud programme after Blackwell benchmark tests on a 512-node cluster across 11 AI training models.
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Argentum AI picks Rafay for GPU software orchestration

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dc
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iaas
Argentum AI taps Rafay Systems to streamline customer-specific GPU environments across its global data centre footprint as AI demand surges.
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Rackspace appoints two senior leaders for private cloud

This month
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storage
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data protection
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private cloud
Rackspace names two senior leaders to drive private cloud operations and international growth as it targets enterprise AI demand.