YouTube Stories

UK Stories

YouTube stories

UK business owners turn to social media for tax advice

More than a third of UK business decision-makers now use social media for tax guidance, risking errors that can inflate bills or cashflow.

By Sean Mitchell • 3 min read • Last week

Marketing Technologies

MiQ expands Sigma in UK with new measurement tools

Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.

By Sean Mitchell • 4 min read • This month

Global Stories

YouTube stories

YouTube

Trust gap grows in influencer marketing, Kolsquare finds

Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.

By Sofiah Nichole Salivio • 3 min read • Last week

Marketing Technologies

DoubleVerify adds YouTube Audio Ads suitability reporting

Advertisers can now check whether YouTube Audio Ads appear alongside suitable content, as DoubleVerify extends post-bid measurement into streaming audio.

By Sofiah Nichole Salivio • 4 min read • Last week

Marketing Technologies

Older consumers drive sustainability ad performance

Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.

By Regine Laguilles • 4 min read • Last week

Marketing Technologies

IAS expands YouTube Audio Ads brand safety measurement

Advertisers can now get third-party brand safety reporting for YouTube Audio Ads as digital audio takes a growing share of budgets.

By Regine Laguilles • 3 min read • Last week

Marketing Technologies

MiQ expands Sigma ad tech with new tools in Australia

Advertisers in Australia can now use new planning and measurement tools as the platform rolls out across 18 countries and 40,000 campaigns.

By Sean Mitchell • 4 min read • This month

Network Infrastructure

How data centres make the FIFA World Cup possible

Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.

By Lauren Macdonald • 6 min read • This month

YouTube

YouTube launches FIFA Creator Cup for World Cup push

Thousands of football fans will be reached through a creator-led push as YouTube streams its first FIFA exhibition match worldwide.

By Sofiah Nichole Salivio • 3 min read • This month

Gaming

GXTrust launches two USB microphones for streamers

Demand for plug-and-play creator audio is rising, with the three new models pitched at streamers, podcasters and gamers using home setups.

By Mark Tarre • 3 min read • This month

Digital Transformation

LinkedIn ranks second in AI citations for B2B searches

Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.

By Joseph Gabriel Lagonsin • 4 min read • This month

Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Last month

Data Analytics

Google expands commerce tools across Gemini & YouTube

Shoppers could soon buy in Gemini and YouTube without leaving Google's ecosystem as the group widens checkout and ad tools across more markets.

By Sean Mitchell • 4 min read • Last month

Data Privacy

Google launches Universal Cart for agent-led shopping

Shoppers may save time and miss fewer discounts as Google ties price tracking, compatibility checks and checkout across its apps.

By Mark Tarre • 4 min read • Last month

Personalisation

Google unveils AI search & agent tools at I/O 2026

Search now blends text, images and files as Google rolls out a single AI experience and background agents to over 1 billion users.

By Mark Tarre • 5 min read • Last month

Personalisation

Clouted raises USD $7 million for AI marketing platform

Consumer and entertainment brands now have a new AI tool as Clouted secured USD $7 million to automate campaign planning, distribution and optimisation.

By Mark Tarre • 4 min read • Last month