YouTube stories
Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.
Shoppers could soon buy in Gemini and YouTube without leaving Google's ecosystem as the group widens checkout and ad tools across more markets.
Shoppers may save time and miss fewer discounts as Google ties price tracking, compatibility checks and checkout across its apps.
Search now blends text, images and files as Google rolls out a single AI experience and background agents to over 1 billion users.
Consumer and entertainment brands now have a new AI tool as Clouted secured USD $7 million to automate campaign planning, distribution and optimisation.
Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.
Short-form creators can now edit clips with natural-language prompts as Google rolls its new video model out to Shorts, Create and Gemini.
Search users will get background AI agents and custom layouts as Google broadens Gemini across its apps, YouTube and Workspace.
Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.
Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.
Advertisers will gain a clearer read on streaming ad performance as the firm adds Lumen's attention metrics to its CTV HomeScreen inventory globally.
The move strengthens Carwow's push to scale its platform and legal oversight as competition intensifies in digital automotive retail.
Phishing campaigns are increasingly targeting credentials, payments and malware delivery, with Microsoft alone accounting for 22% of brand impersonation attempts.
Only 5 per cent of 15-to-24-year-olds feel confident investing, as new research shows most young Australians want help starting.
Advertisers will gain more ways to turn creator content and product feeds into sales-focused YouTube campaigns as Google widens Demand Gen tools.
It aims to help sales teams cope with falling connect rates as automated outreach makes prospects harder to reach.
Advertisers now have a bigger rival to subscription services, as YouTube drew the largest ad-supported audience in Canada, Numeris found.
That pace could help ZURU capture fleeting social media trends before rivals, as one product heads for USD $20 million in first-year sales.
More than 100,000 tapes will be made searchable and uploaded by 2026, helping preserve Canada's broadcast history and widen access.
Low-vision users can now get on-screen text and gestures described in YouTube clips without leaving Roscommon Systems' LIMA screen reader.
