Visualsoft stories
A survey of 2,000 UK consumers found convenience can lift spend, with younger shoppers most willing to pay for smoother retail journeys.
As 88% of shoppers blend online and in-store, retailers must design digital high streets that ease anxieties around fit, returns and delivery.
UK Black Friday pet sector spending surged with average orders up 56%, as shoppers focused on essentials and bigger baskets to maximise savings.
In our journey toward a more equitable society, acknowledging and celebrating the diversity within the female demographic is paramount when it comes to marketing.
In 2023, Black Friday sales experienced growth, yet the most significant rise was observed in the days and weeks leading up to the event, according to Visualsoft.
Retailers are under pressure to cut acquisition costs as the two-day online event examines how loyalty schemes can boost repeat purchases and margins.
By 2026, retailers will unify online and in-store shopping with AI-driven personalisation, ensuring seamless, consistent customer experiences across channels.
Data intelligence platform, Similarweb, launches its AI tool, SAM, designed to enhance sales workflows and identify key prospects for data-driven, targeted messaging.
