IT Brief UK - Technology news for CIOs & IT decision-makers
United Kingdom

TikTok Stories - Page 12

UK Stories

TikTok stories

Experts urge government action on AI misinformation regulation
Artificial Intelligence

Experts urge government action on AI misinformation regulation

AI-generated misinformation is sparking regulatory calls in the UK, as satirical deepfakes and digital policy gaps threaten democracy and tech leadership.

By Shannon Williams • 3 min read • Wed, 26th Jun 2024
UK retail picks up but online experience lets shoppers down
Social Media

UK retail picks up but online experience lets shoppers down

Despite a market recovery, 85% of UK shoppers feel let down by online retailers in terms of pricing and delivery, says a Celigo survey.

By Shannon Williams • 3 min read • Thu, 21st Mar 2024

Global Stories

TikTok stories

Adobe & TikTok partner to streamline content creation
Marketing Technologies

Adobe & TikTok partner to streamline content creation

Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.

By Sean Mitchell • 3 min read • Tue, 18th Jun 2024
Salesforce enhances Service Cloud for unified customer care
Marketing Technologies

Salesforce enhances Service Cloud for unified customer care

Salesforce enhances Service Cloud with new features to unify data across digital channels, providing a seamless, personalised customer experience through their Einstein 1 Platform.

By Tom Raynel • 3 min read • Fri, 24th May 2024
AI adoption soars as APAC social media teams face resource gaps
Artificial Intelligence

AI adoption soars as APAC social media teams face resource gaps

Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.

By Kaleah Salmon • 4 min read • Wed, 15th May 2024
TikTok to join content authenticity initiative in fight against deepfakes
EduTech

TikTok to join content authenticity initiative in fight against deepfakes

TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.

By Tom Raynel • 3 min read • Fri, 10th May 2024
Australian digital habits dissected in new Global Digital Report
Marketing Technologies

Australian digital habits dissected in new Global Digital Report

Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.

By Sean Mitchell • 3 min read • Tue, 7th May 2024
AI & ML form critical defence against digital deception
Data Analytics

AI & ML form critical defence against digital deception

AI and machine learning form the vanguard of defence against increasingly sophisticated, AI-enhanced digital scams.

By Shannon Williams • 3 min read • Thu, 25th Apr 2024
Adobe reveals new AI-powered mobile app, Adobe Express
Marketing Technologies

Adobe reveals new AI-powered mobile app, Adobe Express

Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.

By Sean Mitchell • 3 min read • Fri, 19th Apr 2024
Celigo teams up with TikTok Shop to boost ecommerce efficiency
Customer Experience

Celigo teams up with TikTok Shop to boost ecommerce efficiency

Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.

By Sean Mitchell • 3 min read • Thu, 18th Apr 2024
Digital brand building overtakes performance-only marketing
Google

Digital brand building overtakes performance-only marketing

A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.

By Kaleah Salmon • 3 min read • Wed, 17th Apr 2024
Team5pm forms data-driven content group with acquisition
Instagram

Team5pm forms data-driven content group with acquisition

Data-focused video agency team5pm acquires Lijm Amsterdam to form a content group, capable of meeting the advanced demands of future Chief Marketing Officers.

By Shannon Williams • 3 min read • Thu, 4th Apr 2024
The appeal of live streaming to grow online communities
Digital Entertainment

The appeal of live streaming to grow online communities

Live streaming heightens online engagement, outpacing TV shows in views, with its raw, unfiltered content and real-time audience interaction, becoming a prime avenue for growing virtual communities.

By Taz Zammit • 6 min read • Wed, 20th Mar 2024
Australians spend more time on social media, TikTok leads the way
Gaming

Australians spend more time on social media, TikTok leads the way

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

By Sean Mitchell • 4 min read • Wed, 21st Feb 2024

Stories from Other Regions

TikTok stories

Omnichannel customer journey gains momentum in Australia, study reveals
Customer Experience

Omnichannel customer journey gains momentum in Australia, study reveals

Ecommerce Delivery Benchmark Report 2024 reveals nearly half of Australia's online non-food sales interacted with physical touchpoints, highlighting the growing need for integrated omnichannel strategies.

By Catherine Knowles • 3 min read • Thu, 29th Feb 2024
WhatsApp tops as preferred social media app in Singapore
Facebook

WhatsApp tops as preferred social media app in Singapore

WhatsApp claims the crown as Singapore's favourite social media app, with over 27% preference among users, according to the Digital 2024: Singapore report by Meltwater and We Are Social.

By Kaleah Salmon • 3 min read • Fri, 23rd Feb 2024
Over half of New Zealand's internet workforce want more remote work
Artificial Intelligence

Over half of New Zealand's internet workforce want more remote work

Over half of New Zealand's internet-capable workforce want to increase remote working, according to InternetNZ's latest findings; however, employer restrictions remain a significant barrier.

By Catherine Knowles • 3 min read • Wed, 21st Feb 2024