Thailand stories

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

Eagle Eye restructures APAC leadership with new key appointments to accelerate growth beyond USD $10 million in the Asia-Pacific region.

Google Cloud has launched PanyaThAI to boost agentic AI adoption across Thai sectors, aiming to create USD $21bn in economic value by 2030.

Elemental Concept joins Applio Ventures’ SME Champion Scheme to help shape the UK government’s £150 million professional services strategy.

Kintone's sales rose 36% to USD $65.8 million in H1 2025, boosted by AI-driven tools and rising adoption in Japan and Southeast Asia.

AppsFlyer launches Modern Marketing Cloud, an AI-powered platform with eight new tools boosting mobile-first app marketing across Southeast Asia.

Siemens and Samsung C&T have partnered to deliver smart infrastructure projects across Saudi Arabia, Thailand, and Canada, enhancing global digital and sustainable solutions.

Telehouse Thailand and Symphony partner to enhance cloud services and ASEAN connectivity with renewable-powered data centre in Bangkok.

Rockwell Automation's fair in Chicago draws 15,000+ to explore AI, autonomous systems, and skills shaping factory productivity and sustainability worldwide.

Southeast Asia’s consumer spending and digital payment habits vary widely, with distinct trends emerging across six key markets amid inflation pressures.

Telehouse Thailand and SYMPHONY form a strategic alliance to enhance cloud services and connectivity, boosting Thailand’s role as a leading digital hub in ASEAN.

A report reveals 95% of Southeast Asia and India developers use AI weekly, boosting productivity yet showing cautious trust and uneven training access.

Google warns of a surge in cyber espionage targeting Asia-Pacific summits in 2026, alongside rising scams using false base stations and tighter supply chain cybersecurity rules.

CP AXTRA and Cainiao partner to advance retail tech in Southeast Asia, boosting efficiency and omnichannel growth with AI and logistics innovations.

Cognita is equipping over 100 schools globally with AI and digital skills through innovation challenges and a new AI platform for personalised learning.

Chiang Mai University joins IBM and National University of Singapore to boost AI and quantum research, tackling regional challenges across ASEAN.

Wotton Kearney partners with Appian to launch AI-driven OSCAR, streamlining legal services and boosting efficiency for insurers in Asia-Pacific.

AI apps hit 1.5bn downloads, short-form dramas surge, and third-party Android stores open new growth paths in mobile through 2025, says Mintegral.

AI apps hit 1.5bn downloads and USD $1.3bn revenue in 2024, while APAC short dramas and third-party Android stores drive global mobile market growth.

App marketers must start early, leverage AI, and optimise omnichannel strategies to capitalise on the 2025 holiday shopping surge amid evolving market challenges.