Pricing stories

OpenAI launches GPT-5.4 with “Thinking” mode and native computer control, targeting advanced coding, office workflows and safer automation.

Spitfire launches dual-IMSI multi-network IoT SIM for UK firms, promising seamless failover, tighter security and tariffs from GBP £1 a month.

Topol launches Lettr, a Laravel-first transactional email tool promising domain control and no-code templates for product teams.

NetSuite debuts AI finance tools and a low-code integration platform to streamline closes, pricing, reporting and cross-app workflows.

Owl Labs launches Meeting Owl 5 Pro, a 360° hybrid room hub with HDMI, Ethernet and IT tools, starting at GBP £2,399 in the UK.

Cruxy names Rebecca Osman CFO and COO to spearhead international expansion and deepen work with private equity-backed tech firms.

OpenAI launches a Codex macOS app, turning ChatGPT into a multi-agent coding hub with workflows, skills and tighter desktop security.

AlphaTheta launches RMX-IGNITE effector with 3-band FX, sampler and Loopcloud sounds, priced at EUR €1,199, GBP £1,039 and USD $1,199.

IDeaS wins twice and places once at the 2026 HotelTechAwards, underscoring growing demand for connected hotel revenue and planning tools.

OWC launches 8TB Envoy Ultra, a rugged bus-powered Thunderbolt 5 portable SSD claiming over 6,000MB/s speeds and IP67 protection.

OWC unveils a certified 2m Thunderbolt 5 USB-C cable, promising full-spec bandwidth, power and display support for Mac, PC and USB4 gear.

Value for money drives online customer sentiment three times more than price, delivery speed or product quality, a study of reviews finds.

Ignition platform fuels more than USD $3.1bn in 2025 client revenue as 8,500 firms automate billing, payments and pricing decisions.

Rising costs and AI adoption threaten graduate hiring in UK SMEs, with firms facing nearly GBP £40,000 first-year expenses amid limited government support.

Anthropic launches Claude Opus 4.5, enhancing coding, reasoning, and security with improved performance and resistance to cyber attacks.

Guidewire has launched PricingCenter, a new app to help P&C insurers speed up pricing changes with greater accuracy and real-time market responsiveness.

RØDE expands its Wireless Micro range with new red, orange, and blue models at USD $99, offering creators vivid colour choices and enhanced mobile features.

Engineer-to-order firms are digitising spreadsheets into web-based apps, boosting quoting accuracy and collaboration without costly system overhauls.

Apple launches AirPods Pro 3 at AUD $429, featuring advanced noise cancellation, heart rate sensor, and live translation across multiple languages.

NexGen Cloud launches Hyperstack AI Studio, an end-to-end AI platform for enterprises, offering scalable, secure development on a usage-based pricing model.