PC Market stories
How embedded DaaS finance drives IT upgrades and creates predictable refresh cycles for the channel
Last month
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digital transformation
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fintech
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cx
DaaS finance helps channel partners unlock IT upgrades, cut upfront costs and build predictable refresh cycles for SMEs.
Global handheld smart camera shipments jump 83% in 2025
Last month
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drones
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pc market
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dji
IDC says global handheld smart camera shipments surged 83% to 16.65 million in 2025, with DJI and Insta360 leading the boom.
UK PC retail slumps as Eurozone markets power ahead
Last month
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supply chain
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pc hardware
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pc market
UK PC retail slumps with sales down as much as 26%, while Germany and France surge ahead, widening Europe's consumer tech divide.
PC shipments to plunge in 2026 on memory shortages
Last month
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semiconductors
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supply chain
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windows
Global PC shipments are set to slump 12% in 2026 as memory shortages push component costs sharply higher and force up system prices.
IDC cuts 2026 PC forecast as memory shortages bite
Last month
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partner programmes
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supply chain
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risk & compliance
IDC warns memory shortages and supply constraints will drive a steeper 2026 fall in PC and tablet shipments, even as market value rises.
Apple unveils MacBook Neo, its most affordable laptop
Last month
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digital entertainment
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supply chain
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displays
Apple has launched MacBook Neo, a 13-inch aluminium laptop with Apple silicon, focused on budget-conscious users.
UK leads surge in refurbished PC sales across Europe
Fri, 13th Feb 2026
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supply chain
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clean technologies
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trends & predictions
UK refurbished PC sales nearly double as price-conscious buyers spur fastest growth in Europe and push second-life tech into the mainstream.
AI boom drives PC component shortages, price rises
Fri, 6th Feb 2026
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storage
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semiconductors
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hyperscale
AI data centre investment is starving Europe's PC market of key components, driving sharp RAM and SSD price rises into 2026.
Explainer: Why service and repair shops are disappearing
Thu, 22nd Jan 2026
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supply chain
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clean technologies
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sustainability
Repair shops once formed the backbone of local high streets. Rising costs, sealed devices and shifting consumer habits are now pushing many to close.
AI notebook prices drop as retailers face tough trade-offs
Fri, 9th Jan 2026
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semiconductors
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digital transformation
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supply chain
AI notebook prices across Europe have slumped by a third, pushing the tech into the mainstream as retailers juggle volume against margins.
Qualcomm unveils Snapdragon X2 Plus for Copilot+ PCs
Tue, 6th Jan 2026
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uc
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semiconductors
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data analytics
Qualcomm debuts Snapdragon X2 Plus chip, promising faster, more efficient Copilot+ Windows 11 laptops arriving from major brands in 2026.
HP debuts slimmer AI laptops & creator all-in-ones
Tue, 6th Jan 2026
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gaming
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uc
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e-learning
HP has revealed a slimmer AI‑centric OmniBook Ultra 14 and OmniStudio X 27 creator desktop as it overhauls PCs for hybrid, creative work.
Western Europe's PC market surges as Windows deadline looms
Thu, 27th Nov 2025
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it industry
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pc market
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windows 10
Western Europe's PC market surged in October with double-digit revenue growth ahead of Windows 10's support deadline driving widespread device upgrades.
European PC market surges as Windows 10 deadline boosts AI sales
Tue, 16th Sep 2025
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ai
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notebook
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pc market
Europe's PC market surged in Q3 2025 as Windows 10 support ends, driving strong sales of AI-capable notebooks and desktops across businesses and consumers.
European IT distributors see resilience as software & AI grow
Mon, 7th Jul 2025
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endpoint protection
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edr
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notebook
European IT distribution showed resilience in Q2 2025 with software and AI-driven hardware boosting growth despite tariff and networking challenges.
Desktop PC sales surge in Europe, AI-ready notebooks gain ground
Thu, 19th Jun 2025
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ai
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notebook
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pc market
Desktop PC sales in Europe rose 22% in early Q2 2025, outpacing notebooks, as AI-ready notebooks gain momentum amid commercial refresh cycles.
PC market analysis reveals AI & Windows 11 potential
Mon, 10th Feb 2025
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pc market
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public sector
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engineering
According to CONTEXT's latest analysis, the PC market is facing a shaky demand downturn but may rebound by 2025 thanks to AI advancements and Windows 11 upgrades.
Modest recovery predicted for global PC market in 2024
Fri, 20th Sep 2024
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ai
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notebook
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pc market
CONTEXT forecasts a modest PC market recovery in 2024, driven by increased demand for replacement devices and technological enhancements amid stabilising economic conditions.
AI-enabled PCs to boost struggling UK computer market
Fri, 22nd Dec 2023
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microsoft
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pc market
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end of support
However, the impending end of support for Microsoft's Windows 10, in October 2025, could thwart second-life opportunities for numerous devices.
Intel launches AI Everywhere with advances in AI technology
Fri, 15th Dec 2023
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network infrastructure
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edge computing
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wireless networks
Intel introduces a new range of AI products, marking a revolutionary shift in their architecture, to accelerate AI implementation worldwide.