IT Brief UK - Technology news for CIOs & IT decision-makers

Online shopping stories

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Mastercard & Lobster.cash team up for AI agent payments

Today
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risk & compliance
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Mastercard and Lobster.cash to let OpenClaw users authorise AI agents to spend on existing cards, backed by Verifiable Intent.
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Zippd rebrand targets faster logistics network growth

2 days ago
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digital transformation
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cx
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martech
DeliveryApp becomes Zippd as UK logistics firm touts faster fulfilment and a network-led model that can cut marketplace lead times by up to 40%.
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American Express launches AI commerce kit & protection

3 days ago
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commerce systems
American Express adds AI agent safeguards and purchase protection as it opens a developer kit for software-led buying.
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Scurri reports 22% Q1 growth as retail shifts local

4 days ago
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e-commerce
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online shopping
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customer expectations
Scurri posts 22% parcel growth as retailers favour nearer European markets and faster delivery options amid shifting consumer demand.
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Frasers AI assistant lifts online sales conversion by 25%

Last week
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digital transformation
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Frasers launches Ask Frasers AI shopping assistant as early results show up to 25% higher online conversion, in a push to sharpen digital sales.
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Dig appoints Ideal World Co-founder Paul Wright to board

Last week
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martech
Dig adds Ideal World Co-founder Paul Wright to its board as the savings platform pushes into consumer tech and digital shopping.
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AI skincare searches surge as consumers seek guidance

Last week
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martech
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personalisation
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cdp
AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.
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Shoppers turn against AI social content, survey finds

Last week
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Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
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Taboola says DeeperDive nears 7 million monthly users

Last week
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genai
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Taboola's AI question-and-answer tool expands beyond the UK as publisher adoption grows, with the firm touting higher engagement and ad returns.
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Retail websites worst for accessibility, report finds

Last week
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Shopping sites top accessibility failure list as WebAIM finds 71 errors per page and disabled users struggle to complete purchases.
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Superdry appoints Verde Digital to boost organic search

Last week
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digital transformation
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martech
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partner programmes
Superdry & Co turns to Verde Digital for SEO and AI search support as the rebranded retailer targets broader fashion discovery worldwide.
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Rithum appoints Mausam Bhatt as Chief Product Officer

Last week
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data analytics
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digital transformation
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martech
Rithum brings in former Realtor.com executive Mausam Bhatt to steer product strategy as it ramps up AI-led tools and automation across its platform.
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UK online sales rise 11.4% in February despite dip

Last week
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digital transformation
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martech
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commerce systems
Parcelhero says eCommerce kept driving UK retail in February, even as monthly sales volumes dipped and geopolitical tensions clouded the outlook.
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Visa says AI agents may soon negotiate business deals

Last week
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digital transformation
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fintech
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cx
Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.
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Evri opens Barnsley fulfilment centre with GBP £4m

This month
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commerce systems
Evri opens Barnsley fulfilment centre after GBP £4m investment, creating more than 150 jobs and enabling 11.59pm next-day cut-off times.
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Poor product information fuels returns & lost sales

Last month
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commerce systems
Poor product information is pushing up retail returns and turning shoppers away, with Akeneo research saying clearer data could protect margins and loyalty.
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Cake launches brand refresh after record year & growth

Last month
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martech
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commerce systems
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partner programmes
Birmingham eCommerce consultancy Cake unveils new brand identity after its strongest year yet, with nine hires and Shopify Premier Partner status.
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Rugs Direct launches WhatsApp returns service in UK

Last month
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digital transformation
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cx
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martech
Rugs Direct and stampfree.ai unveil WhatsApp returns in UK retail pilot, as research shows shoppers want messaging apps for post-purchase tasks.
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UK shoppers will pay more for seamless retail experience

Last month
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digital transformation
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martech
UK shoppers willing to pay more for seamless cross-channel retail, with younger consumers leading demand for friction-free journeys and consistent payments.
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OpenAI adds shopping tools to ChatGPT with visual discovery

Last month
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martech
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personalisation
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cdp
OpenAI is turning ChatGPT into a visual shopping hub, adding side‑by‑side comparisons and richer merchant data for in-chat product discovery.