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Monetisation Stories

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Monetisation stories

UK software firms struggle to bill AI products accurately
Software-as-a-Service

UK software firms struggle to bill AI products accurately

Revenue leakage may be eroding as much as 7% of annual recurring income as finance systems lag behind AI pricing shifts.

By Kaleah Salmon • 4 min read • Last month

Global Stories

Monetisation stories

Google adds Gemini-powered ads to AI search results
Personalisation

Google adds Gemini-powered ads to AI search results

Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.

By Sofiah Nichole Salivio • 4 min read • Last week
Publicis to acquire LiveRamp for USD $2.167bn in cash
Software-as-a-Service

Publicis to acquire LiveRamp for USD $2.167bn in cash

The cash purchase will expand Publicis's data and AI ambitions, while giving LiveRamp shareholders a 29.8% premium and closing certainty.

By Mark Tarre • 6 min read • Last week
Meta ad revenue set to hit GBP £240 billion in 2026
Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • This month
Babeltext launches AI creator marketplace Chat2Me.AI
Digital Transformation

Babeltext launches AI creator marketplace Chat2Me.AI

The Sydney company is betting creators can monetise audience demand with paid AI personas across WhatsApp, SMS and web chat.

By Sofiah Nichole Salivio • 4 min read • This month
Solvimon appoints Arnon Shimoni as Vice President of Growth
Software-as-a-Service

Solvimon appoints Arnon Shimoni as Vice President of Growth

AI startups struggling with usage-based pricing may gain a billing fit as the Utrecht-based firm expands for larger customers.

By Sean Mitchell • 4 min read • This month
Outtake launches Recon Agent to trace AI attacks early
Firewalls

Outtake launches Recon Agent to trace AI attacks early

Security teams can now trace AI-led attacks before phishing begins, as Outtake targets lookalike domains, bot networks and fake accounts.

By Catherine Knowles • 3 min read • This month
Agentic era and the UI transition
Digital Transformation

Agentic era and the UI transition

AI agents are set to erode ad-funded web traffic, forcing businesses to pivot from screen-based funnels to metered API revenue.

By Ned Shawa • 5 min read • Last month
AI drives surge in complex software pricing models
Software-as-a-Service

AI drives surge in complex software pricing models

Finance teams face rising billing errors as AI pushes software vendors towards hybrid pricing, with usage-based charges up sevenfold since 2025.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Call of Duty: Mobile adds Rebirth Island & Godzilla x Kong
Gaming

Call of Duty: Mobile adds Rebirth Island & Godzilla x Kong

Season 4 will broaden Call of Duty: Mobile with Rebirth Island, a Godzilla x Kong event and a new Battle Pass weapon.

By Kaleah Salmon • 3 min read • Last month
Has AAA gaming left portable too late?
Gaming

Has AAA gaming left portable too late?

AAA studios risk missing the portable boom as hybrid consoles, handheld PCs and cloud services reshape where players spend their time and money.

By Kevin Janzen • 6 min read • Last month
Fastly & LALIGA target pirate live football streams
Edge Computing

Fastly & LALIGA target pirate live football streams

Football rights holders could recoup millions as Fastly and LALIGA test AI tools to spot and remove illegal live streams in real time.

By Catherine Knowles • 4 min read • Last month
Click Frenzy & Power Retail enter liquidation
Digital Transformation

Click Frenzy & Power Retail enter liquidation

Staff and creditors face uncertainty as both businesses keep trading under external control while receivers assess their future.

By Sean Mitchell • 3 min read • Last month
AI can inspire travel, but it still can't book it. That's about to change
Digital Transformation

AI can inspire travel, but it still can't book it. That's about to change

Younger travellers are already using AI for planning, but direct bookings still depend on live inventory and real-time data.

By Mike Putman • 11 min read • Last month
Custom Travel Solutions launches RouteStack for AI bookings
Digital Transformation

Custom Travel Solutions launches RouteStack for AI bookings

The move could let travellers book hotels inside chatbots without restarting searches, as AI assistants gain live inventory access and checkout links.

By Sofiah Nichole Salivio • 4 min read • Fri, 27th Mar 2026
APAC mobile gaming sessions rise as paid acquisition grows
Gaming

APAC mobile gaming sessions rise as paid acquisition grows

APAC mobile game sessions climb as paid acquisition surges, signalling a shift from pure install growth to retention and long-term value.

By Shannon Williams • 4 min read • Wed, 25th Mar 2026

Stories from Other Regions

Monetisation stories

OpenAI expands ChatGPT ads with self-serve manager
Data Protection

OpenAI expands ChatGPT ads with self-serve manager

US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.

By Mark Tarre • 3 min read • This month