Marketing stories - Page 32

Having an effective omnichannel digital marketing approach is incredibly important for keeping up with the increasingly insatiable demands of modern customers.

Adobe Advertising Cloud pioneers fee transparency by partnering with SSPs and exchanges, helping marketers gain insight into ad spend and performance.

Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.

SMBs often find creating groups and participating on social media a good way to gain exposure, but we can't always control how they're used.

FireEye appoints industry vet Vasu Jakkal as CMO to amplify its cybersecurity narrative amidst the battle against digital threats.

ESET to expose Industroyer malware and the 'post-truth plague' that undermines cybersecurity advice at Black Hat conference.

Simon Shaw to steer Aamplify's client marketing, bolstering trans-Tasman campaign strategies with his 18+ years of B2B expertise.

Can dashboard providers help marketers wrangle messy data? Check out our new Market Guide for answers. #marketingdata #datamanagement.

It's time to get our heads out of the river. To earn customers for life, marketers need to look beyond themselves.

Zscaler bolsters APAC focus with IT vet Chris Stephens as the new senior marketing manager, highlighting its investment in regional growth.

As a marketer, if you believe you're falling behind & others are more adept, you may be giving them credit for your own knowledge.

Digital commerce exemplars don't merely convert their product catalogues into eCommerce sites and mobile commerce applications.

Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.

What's old is new again. Judging from our ramping volume of client inquiry, DAM is undergoing a bit of a renaissance, albeit a quiet one.

Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.

Marketing a product that customers don't particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.

Australia leads in digital marketing, with agencies investing in software and hardware, and outsourcing work. Challenges remain, however.

Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.

Digital and social media companies such as Facebook are moving further into the world of sports as more viewer attention shifts in that direction.

The rise of emojis is changing the game for social marketers, offering richer insights, visual storytelling, and branding potential.