Marketing stories - Page 24

Netcore Cloud has appointed Nishant Arora as Senior Vice President of Marketing to bolster its global strategies and enhance demand generation efforts.

PushON in Manchester has appointed Liam Gibson as its new Business Development Manager, aiming to enhance growth in its eCommerce and digital marketing services.

Richard Aldridge has been appointed as the first Director of Growth at Nest Commerce, aiming to boost customer acquisition following a 75% growth surge.

Black Pearl Group has unveiled the beta launch of Bebop, an AI-driven sales intelligence platform, aimed at revolutionising SME sales strategies.

Sitecore's Websites 2025 report reveals marketers prioritise AI and personalisation amid CMS limitations, with 76% citing budget constraints as a key hurdle.

A recent report from Nest Commerce reveals a 38% boost in year-on-year conversion rates for ecommerce brands using full-funnel strategies, amidst a £100 million media spend.

Brave Bison has appointed Hannah Kimuyu as CEO of its newly formed Performance and Commerce division, overseeing over 120 staff across 30 markets.

Sitecore's XM Cloud has experienced unprecedented growth in 2024, with global revenues soaring 100%, and an impressive 130% rise in the US market.

Co-op has partnered with Dentsu to pre-install its membership app on over 20,000 Samsung devices in the UK, enhancing user engagement and convenience.

The Commerce Team Global and Block and Tam have formed a strategic partnership to enhance online growth for retailers, merging ecommerce and digital marketing expertise.

Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.

As consumer expectations surge, brands must embrace data-first strategies and AI insights to deliver personalised experiences that drive growth by 2025.

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

The Kentico Site of the Year 2024 Awards have celebrated 30 exceptional digital projects, demonstrating the platform's growing impact across various industries.

SALESmanago has launched its Recommendation Architect tool, enabling marketers to personalise product suggestions, enhancing engagement and boosting revenue growth.

Tapestry is harnessing Adobe Firefly's AI to innovate product design, creating detailed digital twins that streamline marketing and consumer feedback processes.

Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.

A study by Printful reveals YouTube content creation as the world's top side hustle, with a 189% rise in global searches and UK earnings averaging GBP £4,192.

Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.

Quid and Vantage Discovery have teamed up to revolutionise retail intelligence by merging site search data with social trends, enhancing shopper insights.