Marketing strategy stories
UK marketers lead global shift to GEO in AI search
2 days ago
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digital transformation
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cx
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martech
UK marketers race ahead of global peers in generative engine optimisation, with most already investing to boost visibility in AI-generated answers.
Wolfstone Digital launches in Suffolk to target AI search
3 days ago
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data analytics
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martech
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partner programmes
Wolfstone Digital opens in Suffolk with an AI search focus, citing 1,621 mentions for The Investors Centre and conversion rates said to outpace organic traffic.
Portnox names Jonathan Skinner as Chief Marketing Officer
4 days ago
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firewalls
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network security
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cloud security
Portnox hires Jonathan Skinner as Chief Marketing Officer to drive global growth, with the cybersecurity veteran tasked with sharpening go-to-market strategy.
Nearly 18% of marketing emails miss inboxes, study finds
4 days ago
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cx
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martech
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partner programmes
APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
Hyland appoints Lubor Ptacek as Product Marketing Chief
5 days ago
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document management
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data analytics
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digital transformation
Hyland names Lubor Ptacek Senior Vice President of Product Marketing as the software group sharpens its global AI product strategy.
System1 adds AI-led tools to Test Your Ad platform
Last week
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data analytics
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martech
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partner programmes
System1 adds AI-led reporting and predictive tools to Test Your Ad, aiming to speed up creative analysis while keeping consumer testing central.
Shoppers turn against AI social content, survey finds
Last week
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Pivoting marketing strategy in the face of a recession
Last week
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cx
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martech
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partner programmes
Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.
Superdry appoints Verde Digital to boost organic search
Last week
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digital transformation
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martech
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partner programmes
Superdry & Co turns to Verde Digital for SEO and AI search support as the rebranded retailer targets broader fashion discovery worldwide.
KnowBe4 tops G2 as award haul boosts cyber profile
Last week
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phishing
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partner programmes
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email security
KnowBe4 wins top G2 rankings and multiple awards as chief executive officer Bryan Palma hails growth in cyber, workplace and brand appeal.
Paytronix loyalty report spotlights early retention gap
Last week
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cx
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martech
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partner programmes
Paytronix report finds restaurant loyalty schemes must win repeat visits within 90 days, as active rates split sharply across nine concepts.
Flip appoints Amy McDonnell and Lee Nadler to C-suite roles
This month
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digital transformation
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cx
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martech
Flip names Amy McDonnell Chief Customer Officer and Lee Nadler Chief Marketing Officer as the voice AI firm accelerates growth after a USD $20 million Series A.
Advania names new UK CFO & CMO following expansion
This month
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digital transformation
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cx
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martech
Advania names Sabrina Harris as UK Chief Financial Officer and Tara Allison as Chief Marketing Officer as it presses on with expansion after acquisitions.
Easter marketing peaks in final week, Klaviyo finds
This month
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cx
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martech
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partner programmes
Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.
Gain Theory says insight gap is cultural, not technical
This month
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data analytics
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digital transformation
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partner programmes
Gain Theory urges marketers to fix cultural barriers and siloed measurement, saying 54% of B2C decision-makers find insights unactionable.
Meliora buys Backchat Media to expand into New Zealand
Last month
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saas
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digital transformation
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partner programmes
Meliora acquires Auckland-based Backchat Media, gaining a New Zealand foothold and bolstering its APAC digital strategy and content offering.
THG Commerce backs Beauty of Joseon’s UK TikTok Shop
Last month
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partner programmes
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e-commerce
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marketing
THG Commerce teams with Beauty of Joseon for UK TikTok Shop debut, with affiliate creators driving 68% of early revenue and boosting Korean skincare reach.
OFX appoints Liz Lord to drive broader business offer
Last month
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digital transformation
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fintech
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cx
OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.
PushON appoints Emma Gunn & Emily Harris amid growth
Last month
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digital transformation
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martech
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commerce systems
Ecommerce agency PushON hires Emma Gunn and Emily Harris to bolster its growing Manchester team after reporting 40% annual growth.
Generational divides shape how shoppers use green data
Last month
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martech
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commerce systems
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partner programmes
Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.