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AI recommendations reshape UK shopping but not spending
Data Protection

AI recommendations reshape UK shopping but not spending

AI tools are increasingly steering UK shoppers to products, but most still buy through retailer sites, stores and human advice.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Generate launches Ones to Watch for ANZ B2B marketers
Marketing

Generate launches Ones to Watch for ANZ B2B marketers

In-house B2B marketers in Australia and New Zealand will gain more visibility as Generate opens shortlists across 19 award categories.

By Regine Laguilles • 4 min read • Yesterday
Axi becomes DP World Tour's first online trading partner
Fintech

Axi becomes DP World Tour's first online trading partner

The deal gives the trading firm exposure to golf fans worldwide as it seeks to lift brand awareness in crowded overseas markets.

By Karen Joy Bacudo • 3 min read • Yesterday
Nexer Digital revamps The HALO Trust website for donors
Digital Transformation

Nexer Digital revamps The HALO Trust website for donors

The charity's fundraising push is set to get a lift from a redesigned site that makes donating simpler and content easier to manage across regions.

By Sean Mitchell • 4 min read • 2 days ago
Disneyland Paris tops Europe travel brands on social media
Marketing

Disneyland Paris tops Europe travel brands on social media

Different content strategies are deciding which travel brands win attention, as TikTok and Instagram now reward sharply different campaigns.

By Regine Laguilles • 4 min read • 2 days ago
Hotels warned on AI readiness as tools gain traction
Software-as-a-Service

Hotels warned on AI readiness as tools gain traction

Hotels risk wasting AI investment unless they fix disconnected systems, unreliable data and staff training first, Access Hospitality says.

By Sofiah Nichole Salivio • 4 min read • 2 days ago
Netcore.ai rebrand puts AI agents at marketing core
Software-as-a-Service

Netcore.ai rebrand puts AI agents at marketing core

Marketing teams could see tighter accountability as Netcore.ai pairs seven AI agents with human growth engineers to manage campaigns end to end.

By Sean Mitchell • 3 min read • 2 days ago
MYOB wins Brand of the Year at 2026 Mumbrella Awards
Software-as-a-Service

MYOB wins Brand of the Year at 2026 Mumbrella Awards

Brand overhaul efforts helped MYOB beat a crowded field as Solo by MYOB lifted subscriptions 33% above target and widened reach.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
OpenAI finds ChatGPT shifting tasks across job roles
Data Analytics

OpenAI finds ChatGPT shifting tasks across job roles

OpenAI's data suggests smaller firms may be feeling the biggest change, as staff use ChatGPT to handle tasks once passed to other teams.

By Sean Mitchell • 4 min read • 3 days ago
Adobe adds AI discovery tools to Commerce catalogue
Marketing Technologies

Adobe adds AI discovery tools to Commerce catalogue

AI shopping tools are getting richer product data as Adobe Commerce exposes catalogues to chatbots, aiming to improve discovery and accuracy.

By Sean Mitchell • 4 min read • 3 days ago
B2B marketers cut agency spend as work moves in-house
Digital Transformation

B2B marketers cut agency spend as work moves in-house

As AI shifts routine production in-house, only 28% of B2B marketing leaders now expect agency budgets to rise over the next year.

By Mark Tarre • 4 min read • 3 days ago
team.blue adds AI tools across four small business brands
Software-as-a-Service

team.blue adds AI tools across four small business brands

Small businesses can now automate website, reporting and email tasks as team.blue rolls out AI across four brands on European infrastructure.

By Regine Laguilles • 4 min read • Last week

Stories from Other Regions

Marketing stories

RewardinMe launches AI agent for gamified marketing
Software-as-a-Service

RewardinMe launches AI agent for gamified marketing

Marketers across Southeast Asia can now use one tool to plan, create and optimise campaigns as RewardinMe folds AI into its gamified platform.

By Sean Mitchell • 3 min read • 2 days ago
When you outgrow Shopify: the web hosting decision behind going self-hosted
Data Protection

When you outgrow Shopify: the web hosting decision behind going self-hosted

Rising sales can make hosted eCommerce plans costly and restrictive, pushing merchants towards self-hosted stores with better control and lower fees.

By VentraIP • 6 min read • 3 days ago
Ngāti Whātua names first tech scholarship recipients
Marketing

Ngāti Whātua names first tech scholarship recipients

The awards aim to widen Māori access to tech careers by funding study, mentoring and business links for 18- to 25-year-olds.

By Sean Mitchell • 4 min read • 4 days ago
Authentic Digital named Semrush's first NZ partner
Marketing Technologies

Authentic Digital named Semrush's first NZ partner

New Zealand marketers will gain local access to enterprise search and AI visibility tools as brands adapt to being found in chatbots as well as Google.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago
Social media reshapes Australians' shopping habits
Digital Transformation

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.

By Sean Mitchell • 4 min read • 4 days ago