Influencer Marketing stories

Storyblok survey reveals consumers' festive buying behaviour and trust issues
5 days ago
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smartphones
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ai
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email
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.

Social commerce strategies: changing the retail game plan
Last week
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online shopping
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gen z
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social media
As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.

GosuGamers broadens esports services amid sector growth in APAC
Last month
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grid
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data platform
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ceo
GosuGamers unveils revamped esports services including brand partnerships and content production in APAC for surging market growth.

Shoppers more likely to purchase a product with influencer support
Fri, 23rd Jun 2023
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social media
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smb
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retail
Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.

Affable.ai brings the power of AI to influencer marketing
Tue, 20th Jun 2023
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ai
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digital marketing
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influencer marketing
Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.

Komo changes the landscape of influencer marketing
Tue, 16th May 2023
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data ownership
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customer engagement
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talent
Komo Technologies has evolved influencer marketing by allowing talent to collect and own fan data while delivering measurable ROI for their brand partners.