IT Brief UK - Technology news for CIOs & IT decision-makers

Greenwashing stories

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FE fundinfo flags five shifts in asset manager compliance

Last month
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fintech
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risk & compliance
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ai
FE fundinfo says UK and EU disclosure reforms, AIFMD II and AI oversight will reshape compliance for asset managers in 2026.
Multi gen shoppers reading detailed eco labels in us supermarket

Generational divides shape how shoppers use green data

Last month
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martech
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commerce systems
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partner programmes
Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.
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Private equity warned over fragile AI foundations

Last month
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digital transformation
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physical security
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risk & compliance
Private equity faces rising AI risk as SIG warns fragile software, security and governance are undermining ambitious investment narratives.
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Ethique founder launches tablets to replace soft drinks

Tue, 10th Feb 2026
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supply chain
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e-commerce
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clean technologies
Ethique founder Brianne West unveils Incrediballs, plastic-free effervescent tablets aiming to replace bottled soft drinks worldwide.
Young shoppers browsing laptops mobile devices colorful eco friendly products

Why generic eCommerce platforms aren't enough for the next generation

Thu, 6th Nov 2025
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clean technologies
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sustainability
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opinion
Young shoppers demand personalised, values-led eCommerce, pushing brands to adopt curated marketplaces that reflect identity, not just convenience or discounts.
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UK businesses urged to blend agility & discipline for 2026 growth

Thu, 30th Oct 2025
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cx
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martech
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partner programmes
UK firms advised to combine agility and discipline in 2026 amid modest growth, tech advances, ESG focus, and evolving workforce and regulations.
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UK leads climate risk, firms unready amid net-zero push

Mon, 22nd Sep 2025
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supply chain
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risk & compliance
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genai
UK leads global climate risk assessments with 83% companies involved, yet 54% feel unprepared despite strong net-zero commitments.
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How banks can accelerate the home energy transition through green mortgages

Tue, 16th Sep 2025
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cx
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martech
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personalisation
Banks can speed up the home energy transition by offering green mortgages that fund retrofits, lowering costs and cutting household emissions effectively.
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KnowBe4 shares tips to spot eco-themed cyber scams

Thu, 5th Jun 2025
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phishing
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advanced persistent threat protection
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email security
KnowBe4 warns of a rise in eco-themed cyber scams on World Environment Day, urging caution and secure practices to protect supporters of green causes.
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Consumers willing to pay more for sustainable products

Wed, 26th Mar 2025
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supply chain
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clean technologies
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sustainability
A new survey reveals consumers in Australia and New Zealand are keen to pay more for sustainable household products, despite doubts over corporate claims.
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AI seen as potential fix for corporate reporting concerns

Wed, 23rd Oct 2024
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data analytics
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ai
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clean technologies
A recent survey reveals 96% of finance leaders worry about non-financial reporting data reliability, with many considering AI as a potential remedy.
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GaiaLens wins ESG innovation funding for anti-greenwashing

Tue, 15th Oct 2024
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ai
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clean technologies
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sustainability
GaiaLens has been named a winner of FinTech Scotland's ESG innovation call, securing funding to enhance its Greenwashing Analytics Solution.
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Brands & AI gear up for Olympics spotlight & challenges

Tue, 16th Jul 2024
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cx
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martech
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hcm
Brands worldwide prepare to leverage the 2024 Summer Olympics' extensive visibility, with 41% of US adults poised to follow closely.
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Pathzero number one in global carbon emissions data

Thu, 30th May 2024
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clean technologies
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sustainability
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data collection
Australian start-up Pathzero has become the world's largest private markets carbon emissions data network, covering USD $3.5 trillion in assets.
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Verne partners with VAXA to offset carbon emissions in Iceland

Tue, 14th May 2024
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hyperscale
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dc
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power / energy
Verne teams up with biotech firm VAXA to further cut carbon emissions, despite already using 100% renewable energy at Icelandic data centres.
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Lean and green: five steps to improve your business and carbon health

Wed, 7th Feb 2024
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storage
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power / energy
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clean technologies
Businesses must directly tackle carbon emissions for financial savings and reputation; enterprises are urged to follow five steps towards digital sobriety and cleaner carbon health.
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Mashreq & Fils pair up for corporate carbon offsetting service

Tue, 23rd Jan 2024
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fintech
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clean technologies
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sustainability
Mashreq and UAE fintech, Fils, collaborate to launch a blockchain-based, carbon offsetting service to counter 'greenwashing'.
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Companies fear unintentional greenwashing, study reveals

Mon, 15th Jan 2024
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supply chain
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power / energy
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clean technologies
Over half of UK businesses fear unintended 'greenwashing' due to unclear carbon footprint reporting, as gov't considers stricter emissions disclosure rules.
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Investors doubt sincerity of corporate sustainability reports, PwC survey reveals

Thu, 28th Dec 2023
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risk & compliance
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genai
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data privacy
94% of investors doubt the credibility of corporations' sustainability reports, suggests 2023 PwC Global Survey.
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AI and sustainability amongst key fintech trends for 2024

Wed, 20th Dec 2023
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crypto
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cx
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blockchain
Lanistar Chief Executive Officer, Jeremy Baber, spotlights AI, Gen Z adoption, and sustainability as 2024's major fintech trends.