Elena Bazhenova stories

Elena Bazhenova is a writer with a keen interest in the evolving landscape of digital finance, particularly in areas where technology meets user experience. Her expertise lies in dissecting emerging trends such as open banking and its significant impact on payment authorisation rates. Elena's work reveals a deep understanding of how integrating cutting-edge financial technologies can create more seamless, customer-centric business models. Through her exploration of these topics, she highlights the crucial need for businesses to innovate in response to these shifts or face obsolescence in a rapidly changing market.