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The Power of Partnerships and Interoperability in Loyalty
Customer Relationship Management

The Power of Partnerships and Interoperability in Loyalty

Businesses need more interoperable loyalty systems as customer data, marketing and offers increasingly span multiple teams and vendors.

By Aaron Crowe • 5 min read • Last week
Eagle Eye teams up with Playable on gamified loyalty
Omnichannel

Eagle Eye teams up with Playable on gamified loyalty

Retailers could keep shoppers engaged between purchases as the tie-up links games to loyalty rewards and first-party data collection.

By Mara Sugue • 4 min read • Last month
Morrisons boosts loyalty sales with Eagle Eye revamp
Amazon

Morrisons boosts loyalty sales with Eagle Eye revamp

The revamped More Card scheme has helped Morrisons lift loyalty-linked sales from 47% to 65% in 18 months, as it adds real-time offers.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Eagle Eye adds Divide By Zero to APAC partner programme
Customer Experience

Eagle Eye adds Divide By Zero to APAC partner programme

Retailers in Asia-Pacific will gain more choice over loyalty and personalisation systems as Eagle Eye broadens its partner network with Divide By Zero.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 1st Oct 2026
AI loyalty shift threatens retailers' direct customer ties
Customer Experience

AI loyalty shift threatens retailers' direct customer ties

Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.

By Sofiah Nichole Salivio • 5 min read • Fri, 18th Sep 2026
South East Asia & India launch loyalty industry body
Customer Relationship Management

South East Asia & India launch loyalty industry body

The new body seeks to help brands retain customers as Asia-Pacific loyalty spending is forecast to reach USD $141.8 billion by 2030.

By Karen Joy Bacudo • 4 min read • Wed, 12th Aug 2026
AI reshapes customer data, loyalty and marketing decisions
Data Protection

AI reshapes customer data, loyalty and marketing decisions

Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.

By Mark Tarre • 5 min read • Thu, 16th Jul 2026
Kwik Trip adds AI loyalty campaigns with Eagle Eye
Data Protection

Kwik Trip adds AI loyalty campaigns with Eagle Eye

The rollout gives 5.25 million shoppers tailored offers and gives brands clearer proof of sales impact, as convenience retail shifts to AI targeting.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 7th Jul 2026
Brivo launches AI-friendly API for security integrations
Digital Transformation

Brivo launches AI-friendly API for security integrations

Security integrators could cut development time and costs as Brivo updates its platform for natural-language AI tools and wider software links.

By Mark Tarre • 4 min read • Sat, 16th May 2026
Brivo opens London office to boost UK security push
Smart Cities

Brivo opens London office to boost UK security push

Demand for modern access control is rising as ageing security systems in Britain push Brivo to expand local support and AI-led services.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 27th Apr 2026
Unpacking the Impact of Agentic Commerce Across ANZ
Digital Transformation

Unpacking the Impact of Agentic Commerce Across ANZ

Retailers risk losing basket share as AI shoppers favour loyalty platforms that can verify offers and rewards in milliseconds.

By Jonathan Reeve • 5 min read • Thu, 2nd Apr 2026

Stories from Other Regions

Eagle Eye stories

Australians join more loyalty schemes but use fewer
Customer Experience

Australians join more loyalty schemes but use fewer

Australian brands face a tougher loyalty market as 93% of consumers hold memberships, yet active use has fallen and relevance is lagging.

By Sean Mitchell • 4 min read • Tue, 21st Jul 2026
Australia's tech leaders back Albanese's AI strategy
Data centers

Australia's tech leaders back Albanese's AI strategy

Executives said clearer rules could speed adoption, ease copyright disputes and help Australia turn AI into a commercial edge in mining and retail.

By Mark Tarre • 5 min read • Thu, 16th Jul 2026
Hinds County launches first countywide camera safety network
Data Protection

Hinds County launches first countywide camera safety network

Dispatchers in Hinds County can now see live images from pre-approved cameras during emergencies, in a first countywide US rollout.

By Sean Mitchell • 4 min read • Fri, 12th Jun 2026
Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?
Customer Relationship Management

Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?

Loyalty schemes in APAC are losing relevance as global leaders win customers with simpler, more personal offers delivered in real time.

By Aaron Crowe • 4 min read • Thu, 11th Jun 2026
Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic
Customer Relationship Management

Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic

Brands risk losing customers to AI agents unless loyalty offers are machine-readable, real-time and simple enough to be chosen automatically.

By Aaron Crowe • 5 min read • Wed, 10th Jun 2026
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • Tue, 9th Jun 2026