Customer Journey stories
Widespread access failures are driving disabled shoppers away, with 38% abandoning purchases and most avoiding brands after bad experiences.
Mobile barriers are costing UK businesses customers, with 81% of 18- to 24-year-olds reporting problems on smartphones.
The retailer shifted 90% of UK deliveries to cheaper services after adding carrier choice and more flexible checkout options for shoppers.
Retailers risk being overlooked by AI shoppers unless product data is verified and structured for machine-led search and recommendations.
Better delivery visibility is helping the equestrian brand lift conversions and reduce checkout drop-off across 69 countries.
UK business and public-sector customers could see faster fault resolution as BT Business begins an AI overhaul of managed services with Accenture.
Issuers could cut card returns and speed first use as address checks, smart packaging and kiosk collection target pre-activation failures.
Faster site updates and fewer errors should help IAG reach more customers, after it cut 15 websites to one platform and 4,500 pages.
Banks and payment firms could spot scams mid-session, as Darwinium's updated mobile SDKs track live calls, screen sharing and device evasion.
Advertisers may get clearer budget guidance as Google folds open-source Meridian and AI-powered signals into Analytics 360 and Ads.
Shoppers could soon buy in Gemini and YouTube without leaving Google's ecosystem as the group widens checkout and ad tools across more markets.
Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.
Brands risk losing mobile messages in cluttered inboxes as Attentive adds tools to steer RCS or SMS delivery and preserve thread visibility.
Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.
Fans at Grand Prix events will get live timetables and navigation in the official app, as Formula 1 deepens its grip on spectator data.
The ranking strengthens Infobip's position with enterprise buyers as CPaaS vendors compete to bundle messaging, voice and AI tools.
Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.
Overseas buyers now account for 44% of online sales for surveyed Irish SMEs, as social commerce and AI reshape growth plans.
Customers at FVSBank will be able to open more deposit accounts online in minutes, as the bank unifies branch and digital onboarding.
Small businesses can now diagnose trust gaps in marketing campaigns through Claude or ChatGPT without paying for RAMMP's score itself.