IT Brief UK - Technology news for CIOs & IT decision-makers
United Kingdom

Customer Feedback Stories

UK Stories

Customer Feedback stories

ComplyCube wins RegTech award for third year running
Software-as-a-Service

ComplyCube wins RegTech award for third year running

UK banks under pressure from record fraud are turning to identity checks that can curb losses without slowing customer onboarding.

By Karen Joy Bacudo • 4 min read • Last month

Global Stories

Customer Feedback stories

8x8 launches Pulse conversational intelligence for customers
Software-as-a-Service

8x8 launches Pulse conversational intelligence for customers

The early-access tool could help executives and account managers spot renewal risks and customer feedback hidden in calls, chats and emails.

By Joseph Gabriel Lagonsin • 4 min read • This month
AskNicely launches AI agents for customer insights
Digital Transformation

AskNicely launches AI agents for customer insights

Frontline teams at multi-location service businesses could cut dashboard churn as AskNicely's new tools automate insights and routine review replies.

By Sofiah Nichole Salivio • 4 min read • This month
Brightcove launches Prism interface after customer feedback
Digital Transformation

Brightcove launches Prism interface after customer feedback

The redesign aims to cut friction for broadcasters and publishers, as more than 100 customers asked for a simpler interface for daily video work.

By Sofiah Nichole Salivio • 3 min read • Last month
Glean says remote MCP server beats rivals in tests
Data Analytics

Glean says remote MCP server beats rivals in tests

Better search design could cut AI costs and improve accuracy at work, as Glean says its remote MCP server outperformed rival tools.

By Mark Tarre • 4 min read • Last month
Bazaarvoice joins Shopify as Certified Technology Partner
Customer Experience

Bazaarvoice joins Shopify as Certified Technology Partner

Shopify merchants will get more control over reviews, regional content and fraud checks as Bazaarvoice deepens its role in the platform.

By Sean Mitchell • 3 min read • Last month
Trustpilot study says active reviews boost AI citations
Customer Experience

Trustpilot study says active reviews boost AI citations

Brands with active Trustpilot pages were far more likely to surface in AI answers, with the highest citation rate reaching 75.3%.

By Sean Mitchell • 4 min read • Last month
Buy reviews searches surge 1,325% as trust worries grow
Customer Experience

Buy reviews searches surge 1,325% as trust worries grow

Shoppers are being urged to scrutinise online sellers after search data showed a sharp rise in queries for bought credibility signals.

By Joseph Gabriel Lagonsin • 5 min read • Last month
'Self-learning' AI big boon for Qualtrics' CX
Unified Communications

'Self-learning' AI big boon for Qualtrics' CX

Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.

By David Shilovsky • 5 min read • Thu, 30th Apr 2026
GE Appliances rolls out 800 AI agents across operations
Manufacturing

GE Appliances rolls out 800 AI agents across operations

Live production data is helping the appliance maker cut downtime and backorders, with AI agents now embedded across its operations network.

By Mark Tarre • 4 min read • Fri, 24th Apr 2026
Amplitude launches AI Assistant for in-product support
Software-as-a-Service

Amplitude launches AI Assistant for in-product support

Users can now get help without leaving the app, as Amplitude's new assistant uses in-product data to guide and complete tasks.

By Mark Tarre • 4 min read • Thu, 23rd Apr 2026
Ideally raises AUD $13.4m to expand US market research
Software-as-a-Service

Ideally raises AUD $13.4m to expand US market research

The funding will help speed the market research company’s US expansion after revenue there rose 350% and more brands signed up.

By Karen Joy Bacudo • 4 min read • Tue, 21st Apr 2026

Stories from Other Regions

Customer Feedback stories

NAB redesigns app & online banking for retail customers
Digital Transformation

NAB redesigns app & online banking for retail customers

Customers will spend less time hunting for bills and security settings as the bank rolls out a simpler mobile and online layout.

By Karen Joy Bacudo • 3 min read • Last month
6 digital marketing tools founders use to scale smarter
Data Analytics

6 digital marketing tools founders use to scale smarter

Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.

By Darian Kovacs • 10 min read • Fri, 1st May 2026
AskNicely launches Reputation Manager for service chains
Data Analytics

AskNicely launches Reputation Manager for service chains

For multi-location service brands, the new tool links surveys, reviews and listings to help lift ratings, retain customers and cut costs.

By Kaleah Salmon • 4 min read • Thu, 30th Apr 2026
Aged care providers urged to boost feedback loops
Unified Communications

Aged care providers urged to boost feedback loops

Providers face new obligations under 2025 reforms, with prompt feedback handling now central to safer, consumer-centred aged care.

By Christine Davis Specialist Consultant and Bart Thomas Principal – Automation • 4 min read • Mon, 27th Apr 2026
New Zealand businesses warned over illegal review gating
Software-as-a-Service

New Zealand businesses warned over illegal review gating

Pressure from regulators and Google is putting firms at risk of hefty penalties if they screen out unhappy customers before asking for public reviews.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 22nd Apr 2026